- Two lucky winners to drive home BMW cars and another two walked away with cash and gift vouchers worth AED 100,000 each.
- The lucky shoppers included nationals of India and UAE.
Dubai, June 15, 2013: Dubai Summer Surprises edition of the Dubai Shopping Malls Group (DSMG) promotion have whipped up a shopping frenzy at participating malls. In lieu of the same, the inaugural draw of the DSMG raffle promotion was warmly welcomed by shoppers at Arabian Center where two lucky winners won BMW cars and another two walked away with cash + gift vouchers worth AED 100,000 each.
“DSMG is known for its innovative and mega promotions that act as a great incentive to shop, as shoppers get rewarded for spending more. The raffle promotion this year is one of our biggest promotions which will offer shoppers additional opportunities to win across three seasons of Summer is Dubai. The response during the first week itself has been very positive and we expect the momentum to continue in the remaining weeks making this edition of Summer is Dubai a memorable one,” said Majid Al Ghurair, Chairman, Dubai Shopping Malls Group (DSMG).
The promotion which began on June 7th will continue until September 7th, offering shoppers a chance to win prizes worth five million dirhams. Shoppers can avail the raffle coupons upon spending AED 200 at any of the participating malls across the three seasons of Summer is Dubai including; Dubai Summer Surprises (DSS), Eid and End of Season.
“We are honoured to host the inaugural draw of the DSMG promotion. The DSMG promotion this year is truly delightful because it enables us to offer our visitors wholesome family entertainment coupled with an opportunity to win exciting prizes. We have seen an increase in sales and footfall during the first week of the promotion itself and expect better results in the coming days.” Said Mr. Tim Jones, Chief Operating Officer at Arabian Center & Lamcy Plaza.
Organized by DSMG, the grand promotion runs across various malls such as Al Bustan Centre, Al Ghurair Centre, Almulla Plaza, Arabian Center, Al Barsha Mall, Bin Sougat Centre, BurJuman, Century Mall, Dubai Marina Mall, Dubai Outlet Mall, Etihad Mall, Ibn Battuta Mall, Lamcy Plaza, Mazaya Shopping Centre, Oasis Centre, Reef Mall and Time Square Center.
Mrs. Rashmi, a housewife and an Indian National who bagged the prize after shopping at Lamcy Plaza expressed her excitement. “I am very happy to have won the prize. I have been living in the UAE since past 12 years but haven't been lucky to win anything. This is the first time I won myself something. I am glad that it happened now as I am planning to go to India. I am going to use the prize money to shop for my near-dear ones.”
As for Mrs. Fathima Khamis, the lucky mother of Ms. Noora, an 8 year old Arab National who won the BMW car, was all smiles when informed about her daughters' win. She said, “At first I did not believe this was true. I live in Abu Dhabi and we visit Dubai every week. I entered my daughter's name on the raffle for good luck, and I am pleased that she won. Noora is very fond of cars and this is the best thing to have happened to her.”
The details of the winners are available on the DSMG website, www.dsmg.ae. The next draw will take place on July 20th 2013 at Oasis Centre.