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Largest ever global survey of 1,273 women in 12 countries reveals women with advanced breast cancer feel left out of the breast cancer movement
  • Breast cancer is the most common form of cancer in women worldwide, yet survey confirms that many women living with advanced form of disease feel isolated1, 2
  • Three in four women surveyed say they actively seek out information2, yet more than half say the information they find does not address their needs2
  • “Count Us, Know Us, Join Us” survey gives a voice to the 250,000 women living with advanced breast cancer around the world3,4

Dubai, May 21, 2013 – Two-thirds of women with Advanced Breast Cancer(ABC) feel that no one understands what they are going through, reveals a new global survey called “Count Us, Know Us, Join US”(Count Us). The survey sponsored by Novartis Oncology approached nearly 1300 women in 12 countries to find that despite breast cancer being the most common form of cancer in women worldwide, women living with advanced or metastatic breast cancer feel isolated and left out of the broader breast cancer movement. In fact, every four out of 10 women surveyed feel isolated from the broader breast cancer awareness movement which focuses on early detection, prevention and possible cure.2

“When first diagnosed with breast cancer, women are instantly part of a vibrant breast cancer support community,” said Sandy Jaloudi, Head of Angels of Mercy Cancer Support Group based in UAE. “But when their cancer metastasizes or if they are first diagnosed with metastatic breast cancer, it is no longer about becoming a survivor; it's about surviving.”

In early stage breast cancer (stages I and II), cancer cells are confined to the breast or immediate lymph node area; the focus for the patient is to become a “survivor.” When cancer metastasizes, treatments that worked at the beginning may lose effectiveness over time5. The focus shifts to surviving, despite the anxiety and uncertainty that comes with disease progression and ongoing treatments6. The survey showed that these patients crave resources and support that are specific to their needs.

Along with key members of the global advocacy community, Novartis Oncology has created resources, support and education tailored to the ABC community on the newly launched The website is a hub of resources for people living with ABC as well as their caregivers, supporters and loved ones. Such resources include a step-by-step guide to creating a personal plan after being diagnosed, videos that offer first-person accounts of life with ABC and lists of advocacy organizations, periodicals and medical journals that focus on the advanced forms of breast cancer.

The global survey also found that more than three in four women (77%) say they actively seek out information on their own; however, nearly half (45%) say it is hard to find information about ABC, and more than half (55%) say the information that is available does not address their needs2. This is likely because most of the information available is applicable only to those with early stage breast cancer.

In addition to lack of information and feelings of isolation, many women (41%) find that support from friends and family wanes over time2. Interestingly, all of this may motivate some women to create their own support networks. Nearly half of women (45%) say that being diagnosed with ABC has led them to volunteer or give back to the ABC community2.

“These survey results give great insight into our global community and the reality of living with metastatic breast cancer, an incurable and deadly disease,” says Sandy Jaloudi. “It is my hope that this ignites a movement of public recognition, understanding and outreach so that the isolation and rejection our community so often encounters might become a thing of the past.”

About the “Count Us, Know Us, Join Us” SurveyThe Count Us survey was conducted online by Harris Interactive on behalf of Novartis Oncology between October 8, 2012 and March 15, 2013. A total of 1,273 women diagnosed with ABC (that is, breast cancer that has spread beyond the breast to other parts of the body) completed the survey in 12 countries: US (n=349), Canada (n=55), Mexico (n=102), Brazil (n=100), Argentina (n=100), UK (n=66), Germany (n=100), Russia (n=100), India (n=100), Taiwan (n=99), Hong Kong (n=52) and Lebanon (n=50). Total sample data are not weighted and therefore representative only of the individuals interviewed. A global post-weight was applied to ensure all countries received an equal weight in the global and regional data. No estimates of error can be computed.

Additional Count Us Survey findings:
Support and Information from Healthcare Providers:
- Most women (80%) say they get enough support from their oncologists2.
- Three in four women (76%) would like their healthcare professional to address their emotional needs2.
- One in three women (35%) say it is important to make information about decreased interest in sexual activity available to women with ABC2.
Relationships and Marriage:
- Two in five women (40%) say their relationship with their spouse or partner has been negatively impacted a lot or a moderate amount by their ABC diagnosis2.
- However, nearly all women (87%) say they receive sufficient support from their spouse/partner2.
- Many women (41%) find that support from friends and family wanes over time2.
- More than half of employed women (57%) say most or all of their co-workers know about their ABC2.
- About seven in ten women (69%) say their ABC has interfered with their ability to work such that they suffered a loss of personal income2.

About Count Us, Know Us, Join UsThe mission of Count Us, Know Us, Join Us is to recognize those living with ABC, their caregivers, supporters, friends and family members. This is a community that has different physical and emotional needs from those living with early stage breast cancer. Novartis Oncology has collaborated with leading members of the global advocacy community to create the program and corresponding website –

About advanced breast cancer Advanced breast cancer comprises metastatic breast cancer (stage IV) and locally advanced breast cancer (stage III)7. Metastatic breast cancer is the most serious form of the disease and occurs when the cancer has spread beyond the breast to other parts of the body, such as the brain, bones or liver7. Locally advanced breast cancer occurs when the cancer has spread to lymph nodes and/or other tissue in the area of the breast, but not to distant sites in the body7.

DisclaimerThis press release contains expressed or implied forward-looking statements, including statements that can be identified by terminology such as “may,” ”might,” “hope,” “mission,” or similar expressions. Such forward-looking statements reflect the current views of the Group regarding future events, and involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results expressed or implied by such statements. These expectations could be affected by, among other things, risks and factors referred to in the Risk Factors section of Novartis AG's current Form 20-F on file with the US Securities and Exchange Commission. Novartis is providing the information in this press release as of this date and does not undertake any obligation to update it in the future.

About NovartisNovartis provides innovative healthcare solutions that address the evolving needs of patients and societies. Headquartered in Basel, Switzerland, Novartis offers a diversified portfolio to best meet these needs: innovative medicines, eye care, cost-saving generic pharmaceuticals, preventive vaccines and diagnostic tools, over-the-counter and animal health products. Novartis is the only global company with leading positions in these areas. In 2012, the Group achieved net sales of USD 56.7 billion, while R&D throughout the Group amounted to approximately USD 9.3 billion (USD 9.1 billion excluding impairment and amortization charges). Novartis Group companies employ approximately 129,000 full-time-equivalent associates and operate in more than 140 countries around the world. For more information, please visit

Novartis is on Twitter. Sign up to follow @Novartis at

References1. Breast Cancer Awareness Month in October. World Health Organization. Available at Accessed on March 15, 2012.
2. Count Us, Know Us, Join Us Advanced Breast Cancer Survey, Harris Interactive, sponsored by Novartis Oncology (2013).
3. Buckley N, Isherwood A. Breast Cancer. Decision Resources. March 2011:1-301.
4. Forouzanfar MH, Foreman KJ, Delossantos AM, et al. Breast and cervical cancer in 187 countries between 1980 and 2010: a systematic analysis. Lancet. October 2011;378(9801):1461-84.
5. Gonzalez-Angulo AM, Morales-Vasquez F, Hortobagyi GN. Overview of Resistance to Systemic Therapy in Patients with Breast Cancer. In: Madame Curie Bioscience Database [Internet]. Austin (TX): Landes Bioscience; 2000-. Available at Accessed on March 15, 2013.
6. MBC Advocacy Working Group. Bridging gaps, expanding outreach: Metastatic Breast Cancer Advocacy Working Group consensus report. The Breast. 2009; 18:273-5.
7. American Cancer Society. How do you determine the stage of breast cancer? Available at Accessed on October 9, 2012.

Posted by : Dubai PR Network Editorial Team
Viewed 16415 times
PR Category : Healthcare & Medicine
Posted on : Sunday, June 16, 2013  11:04:00 AM UAE local time (GMT+4)
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