Dubai PR Network, Online Press Release from Dubai and Middle East
Technology, Computers & IT(Technology)
Filter PR by
Businesses Urged To Embrace LBS And QR Codes
Businesses Urged To Embrace LBS And QR Codes

43 per cent of UAE-based mobile users currently use LBS

Dubai, UAE June 2013: Location-based services (LBS) and Quick Response (QR) codes look to be the next mobile growth feature, according to the Annual Mobile Life Study by TNS, one of the world's largest custom market research organisations.

The study reveals that in a region where mobile penetration stands at 92% across the studied markets, 43% of mobile users currently utilise LBS based services with over 53% of UAE-based customers who don't yet use LBS being interested in doing so.

The study, which draws on consumer behaviours, motivations, attitudes and responses, also shows that 37% of LBS users find friends and navigate their way around, while 27% use LBS to find nearby points of interest and as an alternative to dedicated GPS services.

Steve Hamilton-Clark, CEO of TNS MENA said location based services are finally ‘coming of age' with figures showing that 19% of mobile users use QR codes and 28% are interested in using them.

 “Advanced features such as home control, speech to text, LBS and scanning QR codes hold strong growth potential,” he said.

“As more people gain access to smartphone technology, they are eager to use new content and multiple functions as long as they deliver convenience, experience, reassurance, relevance and independence.

“Smartphone is a major entry point enabling consumers to access information and be entertained. Brands that can gain their confidence and enter the mobile circle of trust can reap huge benefits of engagement and loyalty.”

Meanwhile, home WiFi connection and emails are the most used services, WiFi connection in public areas and video streaming are growing in usage followed by synchronised phone content, reading e- magazine and newspapers, watching live TV shows and speech-to-text services are fast gaining popularity.

“The study has shown an increasing willingness to engage with Mobile based services, and marketers must embrace the unprecedented level of engagement and targeting of what LBS and QR codes offer, however it has to be done in line with how people in individual markets want to engage with brands to avoid being intrusive,” Hamilton-Clark concluded.

*Source: TNS's 2013 Mobile Life study

Posted by : Dubai PR Network Editorial Team
Viewed 11309 times
PR Category : Technology
Posted on : Sunday, June 16, 2013  10:29:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Software AG Acquires Alfabet AG and Strengthens Market Posit...
Next Story : Red Hat Launches New Initiative to Help Enterprises Chart Co...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [4850-Views]
Show your Nanny some love and treat them to a Complimentary Haircut throughout August and ... [4410-Views]
Introducing Lunette: A Tool to Empower Women [3965-Views]
Corum Golden Bridge Titane DLC - black beauty for the man of style [3812-Views]
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19 [3636-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection [3404-Views]
Ferragamo Urban - 2019 Fall/Winter Collection [3178-Views]
GUESS - The Perfect Tote [3148-Views]
Aesop's Parsley Seed Skin Priming Regimen [3068-Views]
Corum Admiral Legend 42-Icon ahead [2946-Views]
Ralph Lauren Debuts “Wear Your Story” Denim Campaign [2934-Views]
The future of photography and videography is in Canon's hands, with five 2019 EISA Awards [2922-Views]
Sandro: The Power Suit [2898-Views]
Hormann announces speed rolling shutter DD S6 [2830-Views]
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs [2806-Views]
Forecasting Mesmerising Sea Views and Exotic Seafood at Gonu [2800-Views]
Jaguar I-pace: Redefining What It Means to Be a ‘CAR' [2788-Views]
GEMS Education students shine with excellent A-Level examination results [2782-Views]
Rock Chic Edit with GUESS [2757-Views]
Modular Sofa's by Boconcept [2745-Views]
Tazio Nuvolari Vanderbilt Cup [2690-Views]
Spare a thought for abandoned cats today – International Cat Day! [2672-Views]
Get 50 per cent off back-to-school essentials at Dragon Mart [2586-Views]
Exceptional Playtime with Soundcore Vortex [2586-Views]
Acclaimed Coin Collector to Pay Homage to UAE with Rare Coin Collection at ‘Year of Tolera... [2568-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories