Featuring four times the resolution of full high definition and powerful sound, Sony's new offering brings the revolutionary 4K experience to a wider audience
Dubai, UAE, 10th June 2013 – Following the release of its highly acclaimed 84-inch 4K LED TV, Sony, today, announces the expansion of its 4K TV line-up with the launch of the 65-inch and 55-inch screen sizes. Featuring four times the resolution of Full HD (3,840 x 2,160 pixels), the series delivers the most immersive home entertainment experience, with the highest picture quality regardless of the content or source.
Speaking at the launch press conference, Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said: “Last year we introduced the first 84-inch Sony 4K LED TV in the UAE and it was very successful. In the Middle East, we sold the largest number of 84-inch 4K televisions in the world outside of Japan. UAE was one of the key contributors to this record sale. I would like to thank all our customers for this.”
“While sales greatly exceeded our expectations, we realise that an 84-inch television is not for everyone. We would like to extend the joy of owning this amazing Sony 4K experience to a much wider range of customer base and I am tremendously excited to introduce the new 65-inch and 55-inch Sony 4K LED televisions that will deliver the stunning 4K viewing experience at a more accessible price point”, he added.
Best-ever picture quality, whatever the source
The new 4K BRAVIA TV incorporates ‘4K X-Reality PRO'; Sony's proprietary super-resolution high picture quality engine optimized for 4K LED TV. This engine is capable of reproducing any content with different resolutions, such as movies, internet content, photographs and games, into stunningly crisp, high-quality images with 4K resolution, allowing consumers to watch 4K content anytime. Even when seated as close as 1.5 meters from the screen, viewers will not be bothered by the pixels and notice images are breathtakingly realistic and beautifully clear – an all-encapsulating panoramic viewing experience previously unavailable from a TV.
4K Content – 2K to 4K up-scaling
Any presently available content like movies, TV programs, photos and games can be up-scaled to beautiful 4K picture quality by Sony's proprietary ‘4K X-Reality Pro' high picture quality engine. This deploys picture enhancement chips that can upscale any 2K content like Blu-Ray or DVD to 4K. The up-scaling capability of the BRAVIA 4K TV is a first-of-its-kind in the industry and a unique customer benefit from Sony.
A wider world of richer, purer colours
Unique to Sony, new TRILUMINOS Display enriches your viewing with an even wider palette of rich, ultra-real colors, including hard-to-reproduce reds and emerald greens. From shimmering seascapes to flowers and lush greenery – everything's more vivid and satisfyingly real. Skies are bluer, and faces look better with subtle, natural skin tones.
By integrating QD Vision's “Color IQ” optical component with Sony's unique display technologies, the BRAVIA X series achieves a significantly wider colour gamut, that provides a far more natural and vivid viewing experience with a heightened sense of depth.
Along with offering its best-ever picture quality, the BRAVIA X series TVs also offer a better sound experience by incorporating an end-to-end Sony audio solution. Utilising a Signal-to-Sound Architecture, these TVs incorporate Sony's own magnetic fluid speakers and unique digital signal processing technology to deliver smooth midrange, lower vibration and deep bass.
Just one touch - seamless connectivity with mobile devices
To further enhance the enjoyment of beautiful, fully immersive picture and sound, the BRAVIA X series are Wi-Fi® enabled and offer a wide range of internet connected services including Sony's smart connect solutions, enabling cross-device connectivity between mobile devices and their TV. In addition, smart connect features such as One-touch mirroring provides greater control and additional content options by interconnecting media sources across the home and mobile entertainment ecosystem.
The new line-up of Sony 4K LED TVs in 55-inch and 65-inch screen sizes will be retailed in UAE from 20th June onwards.