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Burj Al Arab stars in a highly-anticipated Chinese action movie
Burj Al Arab stars in a highly-anticipated Chinese action movie

Hotel used in prime locations of the action movie

Shanghai, 9 June 2013: Burj Al Arab, the World's Most Luxurious Hotel, features as one of the key locations in the long-awaited Chinese action movie, Switch, released nationwide today, with star-studded cast including Andy Lau, Lin Chi-ling, Zhang Jingchu and Tong Dawei.
Switch tells a story about a Chinese action hero (Andy Lau) battling a multi-national organisation to recover a stolen national treasure - the famous painting
‘Dwelling in the Fuchun Mountains'. Filled with fast-paced, suspenseful action, extraordinary stunts and breathtaking locations, including Burj Al Arab's helipad, lobby and the Al Falak ballroom, the gripping plot was filmed in four countries and six cities, including Hangzhou, Fuyang, Taipei, Tokyo, Milan and Dubai.
“Over the last few years Burj Al Arab has become a must-visit destination for Chinese travellers coming to Dubai”, said Heinrich Morio, Burj Al Arab's General Manager.
“We wanted to introduce our inspiring design and unique décor to the viewers who might not yet be familiar with our hotel. Therefore we were delighted to feature in Switch”.

In the last three years, the ease of securing visas to the United Arab Emirates (UAE) has helped attract a record number of Chinese tourists and businesspeople to the UAE, making Chinese visitors among the top three fastest-growing guest segments for Burj Al Arab and one of the key markets for the Jumeirah Group properties based in Dubai.

In a continuous effort to attract more business from the Chinese market, last week Burj Al Arab took part in the prestigious International Luxury Travel Market (ILTM) in Shanghai, China, to ensure Chinese guests have more opportunities to learn about the hotel and its offerings.

The hotel also has a reputation for putting on an amazing show to mark the Chinese New Year celebrations. Back in February, the massive red calligraphic serpent artwork on the sail-shaped exterior welcoming the Year of the Snake was well received by the guests staying at Burj Al Arab, as well as Chinese dignitaries attending the Chinese New Year event.

In addition, Chinese guests staying at the hotel can contact a Chinese-speaking butler 24/7 to assist with all their service requests, such as making a reservation at a wide selection of Chinese and South-East Asian restaurants within the Jumeirah Group hotels, including Zheng He's at Mina A' Salam in the Madinat Jumeirah and Junsui in Burj Al Arab.

Posted by : Dubai PR Network Editorial Team
Viewed 19923 times
PR Category : Real Estate & Retail
Posted on : Sunday, June 9, 2013  6:49:00 PM UAE local time (GMT+4)
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