- DSMG's raffle promotion is positioned across three seasons of Summer is Dubai; including DSS, EID and End of Season.
- A total of AED 1 Million in Cash and Shopping Voucher + 8 BMW cars to be given away to 17 winners for Dubai Summer Surprises.
- A total of AED 1 Million worth shopping vouchers and AED 1 Million worth of gold for Eid in Dubai winners.
- Millionaire promotion for the End of Season.
Dubai, June 5, 2013: Dubai Shopping Malls Group (DSMG), the umbrella organisation of shopping malls in Dubai unveiled it promotion for Summer is Dubai 2013. This is the sixteenth year that the Group has partnered with Dubai Festival and Retail Establishment (DFRE) as a key sponsor to roll out blockbuster shopping fiesta among its participating malls offering winners a chance to win a whopping AED 5 Million.
Majid Al Ghurair, Chairman, Dubai Shopping Malls Group (DSMG) commented, 'We are proud to continue our association with Dubai Festival and Retail Establishment (DFRE) through a spectacular promotion that complements the three seasons of Summer is Dubai 2013. Raffle promotions have always attracted customers and our commitment to offer exciting promotions and winning opportunities is in keeping with the mandate to re-energise the mall industry and trade. As an umbrella organisation of shopping malls we aim to offer shoppers innovative ways to win exciting prizes while enjoying their shopping experience and we are confident that the unique promotion this year will give additional opportunities for shoppers to win.”
H.E. Laila Mohamad Suhail, Chief Executive Officer for Dubai Festival and Retail Establishment (DFRE) said, “DSMG has always been a cornerstone in supporting our initiatives of promoting trade and retail industry in UAE. Over the past few years, the DSMG campaign has gone from strength to strength, fulfilling its objective of offering valuable experience for our shoppers and retailers. DSMG's constant support is one of the main pillars that form the unique partnership between the government of Dubai and its associates from the private sector, which has been pivotal to our continuous achievements.”
“Summer is Dubai” is a 3 months city wide campaign that will offer visitors of all ages many wonderful educational and entertainment activities with participating malls rolling out additional promotions and events to entice the shoppers and position the city of Dubai as the leading summer destination.
Positioned across three seasons, the raffle promotion is phased across DSS (7th June to 7th July), Eid (1-14 August) and End of Season (15 August -7th September).
All shoppers are entitled to one raffle coupon for every AED200 spent at participating malls. DSMG's mainstream DSS promotion will offer 17 winners an opportunity to win prizes worth 1 Million Dirham in Cash + Shopping Vouchers and 8 BMW cars. On the last day of the promotion, one mega winner will also receive AED 100,000 in Cash + AED 100,000 in Shopping Vouchers. The raffle draws are scheduled on 13th, 20th, 27th June and 10th July.
Our Eid promotion will offer the shoppers an opportunity to win a total of 1 Million Dirham worth of Gold and 1 Million Dirham worth of scratch and win Gift Vouchers. The raffle draws for winning gold are scheduled on 12th, 13th and 14th August.
The ‘End of Season' promotion will offer a mega winning of 1 Million Dirham. The Millionaire raffle draw is scheduled for 7th September.
The mall fraternity participating in the campaign include Al Bustan Centre, Al Ghurair Centre, Almulla Plaza, Arabian Center, Al Barsha Mall, Bin Sougat Centre, BurJuman, Century Mall, Dubai Marina Mall, Dubai Outlet Mall, Etihad Mall, Ibn Battuta Mall, Lamcy Plaza, Mazaya Shopping Centre, Oasis Centre, Reef Mall and Time Square Center.
About Dubai Shopping Mall Group
Dubai Shopping Malls Group (DSMG) is a non-profitable, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls.
As an association of malls, DSMG is committed to ensuring that the shopping experience in Dubai is without parallel, assuring visitors that any mall that is a member of the association will provide them with the right retail experience and deliver on quality, service and innovation.