TORONTO--(BUSINESS WIRE)--In 1963, Vidal Sassoon's iconic bob and five-point cut set new standards in hairdressing, igniting a movement in women worldwide to emulate the iconic look. Fifty years later, Vidal Sassoon Pro Series is celebrating the milestone anniversary of the dynamic haircut that women worldwide still covet today.
The shape of the cut gave women the freedom to maintain a fashion-forward yet low-maintenance hairstyle, a key element responsible for its widespread adoption. Vidal's philosophy that “everybody should have great hair” lives on today in the new Vidal Sassoon Pro Series collection of products that offer quality results while being priced affordably for real life style.
“As someone who trained at Vidal Sassoon, the bob is a very important haircut to me” says Vidal Sassoon Pro Series Fashion & Celebrity Hairstylist Ambassador, Ben Skervin, who trained at the Vidal Sassoon Academy in London. “It was the second haircut that I ever learned to do. The line had to be so sharp– it took quite a few months to master.”
To further celebrate the anniversary and the genius of the bob's design, Vidal Sassoon Pro Series has launched the “Show Your Genius” Facebook contest inviting fans to share a “selfie” of their best hairstyle for a chance to win $1,000, a vintage accessory and a year's supply of Vidal Sassoon Pro Series products to complete the perfect head-to-toe look. To participate, simply upload a “selfie” to the Vidal Sassoon Pro Series Facebook page for a chance to win. Fans will submit their best hairstyle from now until June 18, 2013, and then have the opportunity to vote on the top looks.