Dubai PR Network, Online Press Release from Dubai and Middle East
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
Linen hugs the spotlight in the new Giordano 2013 Summer Collection
Linen hugs the spotlight in the new Giordano 2013 Summer Collection

The new collection, featuring cool garments for men and women, now available in store

Dubai, 5th June, 2013:  Giordano, the fashion retailer for everyday essential wardrobe, has rolled out its new collection for summer 2013. Made using natural fabrics, the new Linen collection features a variety of styles perfect to create your complete summer look. 

“The collection was designed keeping in mind the Middle East as we strive to make our customers feel good and comfortable when wearing our products. The Giordano Linen collection is what you need to beat the sweat and enjoy the summer season,” commented Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.

Linen is a natural material valued for its coolness and freshness; it is also renowned for its excellent absorbing qualities. In hot weather those dressed in linen are found to show the skin temperature 3°-4°C below that of their silk or cotton-wearing friends. According to a study person wearing linen perspires 1.5 times less than when dressed in cotton and twice less than when dressed in viscose clothes.

Giordano Men Summer CollectionFor the fashionable man, Giordano suggests a summer look that focuses on natural colours and relaxed shapes. Made from 100 per cent linen shirts in natural shades like White, Black, Navy Blue, Bleeched Blue, Pastel Pink and Natural. Also available are cotton-linen shirts in stripe and checks with details like roll-up sleeves and band collar are suggested for the top wear. Shirts can be paired with heavy washed linen trousers available in White, Black, Navy and Natural shades and linen-cotton washed & weathered blazers available in Natural, Grey, Khaki and Bleeched Blue shades.

Giordano Women Summer Collection
White, black, pink and pastel yellow and bright shades of pink and berry are the key colours this summer
according to Giordano. Shirts in 100 per cent linen and tops with natural base & Drapy linen cotton tops
are available for this campaign; these can be well ccoordinated with Women's drawstring Linen trousers
made of 100 per cent Linen available in White, Khaki, and Natural and Black shades made of Cotton Linen.

The new GIORDANO Linen collection is available in Giordano stores until the end of July.  Customers can also enjoy exceptional offers and great values this DSS at Giordano, from June 7th to Sept 7th 2013.

For those customers who cannot visit the store, all pieces of the new collections along with Giordano's regular range of merchandise can also be purchased online at and will be delivered at customer's door (United Arab Emirates only) within 48 hours. A Cash-on-Delivery option is also available for this service.

Posted by : Dubai PR Network Editorial Team
Viewed 30317 times
PR Category : Fashion
Posted on : Wednesday, June 5, 2013  6:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Babyshop Announces Opening of 35th Store in the UAE
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Global Private Wealth Holders Set to Almost Double Impact Investing Allocation Over Next ... [5109-Views]
Stunning Depth Haute Joaillerie Collection 2020 [4301-Views]
My Review Of Laser Treatment And Spider Veins [4182-Views]
WTTC Recognises Saudi Arabia's Leadership to the Recovery of the Travel & Tourism Sector G... [3821-Views]
Consumers Expect All Brands to Provide Wellness Offerings, New Ogilvy Study Finds [3177-Views]
Vatika Launches Awareness Campaign to Address Hair Fall Through a 3 Step Haircare Regimen ... [3132-Views]
Tissot Heritage Navigator Chrono Auto 1973 The True Spirit of Classic Racing [3022-Views]
Mohammed Bin Rashid Global Centre for Endowment Consultancy (MBRGCEC) Awards Union Coop th... [3013-Views]
Younger Saudi Healthcare Professionals Are Enthusiastic Adopters of New Technology, Accord... [2722-Views]
Code 11.59 by Audemars Piguet Grande Sonnerie Carillon Supersonnerie [2677-Views]
On The Hunt for Firmer, Younger Looking Skin? [2657-Views]
Dubai Diabetes Centre Explores Telemonitoring for Diabetics [2612-Views]
DP World, UAE Region Tackles Key Industry Challenges and Opportunities [2517-Views]
Dubai International Financial Centre Grand Mosque Welcomes Worshippers [2419-Views]
Good News for Al Quoz Residents – Union Coop's ‘Coop' Concept is Opening Soon [2411-Views]
Tightening Supply Keeps Grain Sector Supported [2321-Views]
Dubai Sports Council Invites Registered Participants for Al Marmoom Dune Run ‘build-up' Ru... [2312-Views]
Saudi's International Medical Center Wins the International CHIME 2020 Digital Health Most... [2239-Views]
Airbus Delivers A320 Family MSN10,000 to Middle East Airlines [2194-Views]
du Announces Pre-Orders for iPhone 12 Pro and iPhone 12 Pro with 5G [2136-Views]
Marina Rinaldi – Pre-Fall 2020 “Call Me” [2083-Views]
Euisun Chung Inaugurated as Chairman of Hyundai Motor Group, Opening a New Chapter in Hist... [2083-Views]
Samsung Announces Availability of the Galaxy S20 FE Across the UAE [2058-Views]
Danube Home Launches Its Bigger and Better Online Shopping Platform! [2038-Views]
Hyundai Launches Its All-new and More Powerful CRETA Vehicle in Select Markets in Middle E... [1997-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories