Wins Prestigious Award Distinguishing Branding Excellence and Credibility for Third Consecutive Year
Dubai-UAE: 05 June, 2013 – Marmum Dairy Farm, a subsidiary of Dubai Investments (DI) and a leading dairy brand in the UAE, has received the widely acclaimed
‘Superbrand' status for 2013, accorded by the UAE chapter of the global, independent authority and arbiter of branding excellence, the Superbrands Council.
The commendation was presented to Waeel Barhaji, Deputy General Manager, Marmum Dairy Farm, by Mike English, Director at Superbrands Middle East and Chairman of the
Superbrands Council, at an official awards ceremony held on 4 June 2013 at the Intercontinental Hotel, Dubai.
The Superbrands organisation, which was established in 1994, analyses the history and strength of different brands in over 40 countries and is universally commended for identifying exceptional brand status. The Superbrands Council members produce a shortlist of candidate brands from a list provided by in-house researchers, and
then invite the CEO and Marketing Directors of the shortlisted brands to vote online for the best among them.
In this process, Marmum Dairy Farm emerged as a top scoring brand in the UAE for the third consecutive year for delivering a strong product portfolio and demonstrating
high brand awareness and credibility while engaging in effective corporate social responsibility programmes. Marmum Dairy Farm has also been recognised for superiority
in market dominance, quality, longevity, accounting practices, goodwill, customer loyalty and market acceptance.
Barhaji said: “Superbrands is not just an award extended for promotion and branding excellence. It essentially places a value on products that offer consumers
relatively high satisfaction over competitors through giving them what they want and are ready to pay a premium for.
“At Marmum Dairy Farm, we recognise the importance of fulfilling customer needs. Towards this end, we have invested considerably to improve the taste and look of our
dairy products and fruit juices. We have also continually ensured that our choices are widely available across the country. Most importantly, we have maintained the
highest level of nutritional value, quality and hygiene in every stage of production.”
Established in 1984, Marmum Dairy Farm boasts a substantial local and regional market share, and has consistently received recognition for maintaining high standards
of technology and output. Additionally, Marmum Dairy Farm has undergone the Hazard Analysis Critical Control Points (HACCP) audit, and holds the food safety certification from Dubai Municipality.