Dubai, United Arab Emirates, June 5, 2013: Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Candy & TCL, has been voted the SuperBrand for the third consecutive time by the SuperBrands Council UAE -- the independent authority and arbiter of branding.
The annual tribute event by SuperBrands was held on June 4, 2013 at the Intercontinental Hotel in Dubai Festival City to honour UAE's strongest brands. The brand that received the highest score amongst all the SuperBrands was declared the highly anticipated 'Brand of the Year'.
Mr. Deepak Babani, CEO and Mr. Niranjan Gidwani, Deputy CEO, Eros Group accepted the recognition on behalf of the entire Eros team. They said, “We feel highly honored to be bestowed with the SuperBrand recognition for the third time. It is a proud moment that we are a part of the Oscars of Branding. This appreciation is the result of the hard work of our huge team and this will go a long way in encouraging everybody at Eros to keep up the good work. We would also like to take this moment to thank everyone who has made this recognition possible for Eros Group.”
After rigorous selection criteria, set by the SuperBrands Council, over 2,500 professionals were invited to vote for candidate brands. More than 1,415 leading UAE brands were scored by the SuperBrands Council and through the online poll and the highest scoring brands were designated as SuperBrands. Only brands that achieve the level of recognition set by the independent SuperBrands Council are eligible for inclusion in the SuperBrands UAE book, which traces the history and achievements of each of the brands.
Eros Group, which, from humble origins in 1967 in a small store in Deira, is today standing tall as an organisation with over AED 3.6 bn in revenues, 33 retail stores across UAE, 15 world-class brands in its portfolio, and industry recognized awards. Eros Group is one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East. Eros Group aims to achieve No.1 position in marketing, distribution and retailing of consumer electronics, home appliances, telecom, IT and engineering goods and services by the year 2015.