Model Miranda Kerr Kicks Off the Venus Goddess Experience Today in New York City Benefitting Step Up Women's Network
NEW YORK--(BUSINESS WIRE) -- Model Miranda Kerr is inviting women across the country to join her as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause. Miranda Kerr kicks off the tour today in New York City as she becomes the first “Goddess” to participate in the ultimate Venus experience with her walk down the Venus “blue” carpet. During the events, women will enjoy a luxurious shaving experience, try on the latest spring and summer fashions from Rent the Runway and show off their looks on the Venus “blue” carpet, where every step will equal a $1 donation to support Step Up Women's Network. Just as Venus is dedicated to empowering women to reveal their most confident and beautiful selves inside and out, Step Up Women's Network is an organization dedicated to encouraging women and girls to reach their full potential.
“I want to encourage women to be confident and embrace their individuality – to me, that is sexy,” says Kerr. “That's why partnering with Venus on their Step Up & Step Out tour felt so natural to me...they are all about empowering women. I am excited to help give women the platform to show their confidence on the ‘blue carpet,' while giving back to a great cause, too.”
Step Up Your Shave Routine for Summer
Women are invited to step up their summer beauty routine with an onsite skin consultation and spa-like shaving experience using a Venus Embrace razor and Satin Care Shave Gel, or the Venus & Olay razor. They can then try on leg-baring designer fashions provided by Rent the Runway, a website that delivers Cinderella experiences by enabling women to rent designer dresses and accessories for all of the special occasions in their lives, for a fraction of the retail price. Once the look is complete, each woman will be able to step out onto the Venus “blue” carpet for the full Goddess experience, where a photographer will be snapping professional photos, highlighting her fabulous legs. The photos will be posted online at YouTube.com/GilletteVenus and can be shared and tagged through social networks.
Step Out For a Good Cause and Give Back
There are two ways women will be able to step out and give back with Venus; for every step taken on the “blue” carpet and for every tweet using #stepup, Venus will donate $1 to Step Up Women's Network, up to $25,000.
“Venus not only offers an incredibly smooth shaving experience, but also empowers women to possess self-assurance, strength and inner and outer beauty which are all qualities of a true Goddess,” says Brenda Bynarowicz, North America Marketing Director for Shave Care. “While women feel like Goddesses on the Venus blue carpet, we also want them to feel like Goddesses in every aspect of their lives – and it all starts with a little bit of confidence, something we know women can achieve from even the small act of shaving with Venus.”
In addition to the event in New York City today, the Venus Step Up & Step Out experience will be held in the following locations: Atlantic Station in Atlanta, June 8th; Lincoln Road in Miami, June 11th; and The Grove in Los Angeles, June 20th.