· Thirteen beautiful abayas up for grabs for consumers
Persil Abaya Shampoo, a German technology product from Henkel, today announced a unique campaign with the leading Abaya brands across the GCC. As part of the campaign, consumers buying Persil Abaya Shampoo have the opportunity to win one of the 13 beautiful Abayas made with Swarovski Elements.
Consumers will also receive a 25% discount coupon on selected Abayas made with Swarovski Elements to be redeemed at the above Abaya retailers across the GCC region. With this new initiative, Henkel is offering its consumers not only the perfect cleanliness and care to their abayas but also the chance to win sparkling abayas made with Swarovksi Elements.
Consumers have to scan the 2-dimensional barcode (QR) using their smart phones to enter the competition and increase their chances of winning by accumulating points at various touch points. This new campaign is launched across GCC targeting 200 Persil Abaya Shampoo retail outlets & 83 Abaya retail stores in the GCC. The campaign will be promoted with traditional below the line advertising, as well as social media and digital support. More information can found through Persil Abaya Shampoo Facebook page on https://www.facebook.com/persilabayaworld
“Each of these 13 beautiful Abayas embellished with Swarovski Elements are one of a kind pieces that pay homage to Abaya fashion. Consumers can download the application for the campaign through multiple touch points – Facebook page of Persil Abaya Shampoo as well as Swarovski Elements, at participating Abaya retail outlets or on Persil Abaya Shampoo bottle”, said Lisa Tohme, Senior Brand Manager - Laundry Care GCC at Henkel Arabia.
Persil Abaya Shampoo offers the ultimate level of Abaya cleanliness and black colour retention with its revolutionary German technology ‘black colour lock', protecting the blackness of the Abaya and keeps as good as new after every wash, besides safeguarding the fabric feel and leaves the Abaya with a long lasting fragrance.