Collaborates with Jafza and Red Crescent
In line with the global theme “Think.Eat.Save”, coins “Save To Share” theme for World Environment Day 2013
Dubai, United Arab Emirates, 4th June 2013 – Panasonic Marketing Middle East & Africa (PMMAF) is a proud and actively participating member of the World Environment Day 2013, which is a United Nations Environment Programme (UNEP).
Utilizing this alliance towards reiterating its commitment as a company that cares for the environment and in order to understand and implement this wisdom within its business environment and among all its employees, the company and its affiliates across the region are actively promoting World Environment Day 2013 with a host of activities.
According to the UN Food and Agriculture Organization (FAO), every year 1.3 billion tons of food is wasted. This food quickly turns into Methane gas and these gases are depleting the ozone layer, adding to global warming. The United Nations Environment Programme (UNEP) reports that 1 in every 7 people in the world go to bed hungry and more than 20,000 children under the age of 5 die daily from hunger.
To align with the global initiative to “Think.Eat.Save”, the company has coined “Save to Share” as the theme to mark its presence this World Environment Day. Through this initiative, the company wants to promote a principle that will demonstrate the importance of conserving food and contributing to the needy.
Commenting on the participation, Mr. Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa (PMMAF) said, “We have to leave behind a sustainable planet for our future generations, and drastic changes to our lifestyle must happen immediately if this is to be a reality. This year's World Environment theme is in line with this objective and we are extremely happy to join hands with the Dubai Municipality, ECAT, Jafza and Red Crescent. Our actions and the eco choices we make, have a direct impact on our planet. From using eco-friendly products to learning to conserve, is something we absolutely have to be conscious about. We are at a very crucial cross road and individuals, multinationals and governments must do more to save our planet,”
To make an impact and express its undue commitment towards the society, the company kick- started its activities by joining hands with Dubai Municipality on a three day awareness campaign in Dubai Mall to measure the ecological foodprint of the UAE residents.
The survey conducted to raise awareness on World Environment day looked at various aspects of an individual's lifestyle, that included their diet, mode of transportation, place of residence, the provisions for energy saving devices at home, utility consumption and waste management alike.
The eco kiosks set up by the company in conjunction with Dubai Municipality and ECAT will enable visitors to learn about conservation and will more importantly stress on how to reduce the ecological foodprint without drastically altering lifestyles. The survey being held from 3rd – 5th June 2013 encourages every UAE resident to participate actively and can be accessed at Http://footprint.dm.ae.
Moving forward, in celebration of the day, Panasonic Marketing Middle East & Africa (PMMAF) and its affiliates are holding an eco-friendly luncheon on June 5th 2013, where all the Panasonic employees across the region will enjoy a pre-ordered lunch depending on their preference, however held with a motive to discourage food wastage.
Reiterating the commitment further, Panasonic Marketing Middle East & Africa has also tied up with Red Crescent – an esteemed NGO – and has placed donation boxes in the Panasonic offices locally, Jafza Offices and the Jafza food courts. This tie-up is aimed to encourage people to save food and donate the proceeds towards contributing to the well-being of the less privileged in Africa.
Across the region, Panasonic is actively engaging in various initiatives that are in line with the World Environment Day celebrations. In Iran Panasonic Marketing Middle East & Africa (PMMAF) is sponsoring a cycling contest to encourage fuel saving, likewise sponsoring green awards in Oman, is another initiative.
Panasonic strongly supports such initiatives that are aimed towards creating “A Better Life, A Better World” and is aimed towards encouraging a sustainable development for the future generations to come.