Dubai PR Network, Online Press Release from Dubai and Middle East
Shipping & Logistic(Shipping and Logistic)
Filter PR by
ICLP and DHL Celebrate 10 Years of DHL Altitude

Dubai, June 4, 2013: Marking a significant milestone, ICLP and DHL are this month celebrating ten years of the successful DHL Altitude loyalty programme. The award-winning programme rewards DHL corporate customers in the Middle East with points for their spend with DHL, helping to secure their business long-term and reduce the number of split shipments.

In 2003, DHL partnered with ICLP, the global leaders in loyalty, to pilot a loyalty programme across a limited range of products. Customers were rewarded based on the destination of their shipments and the services used. However, as DHL came to see the impressive results of the programme, ICLP were tasked to re-launch DHL Altitude with a simplified rewards proposition that applies across every service DHL provides.

Today, DHL Altitude rewards customers with points for their spend on DHL services, which can be redeemed for DHL and partner products and services. Since the 2007 re-launch, DHL Altitude has gone on to become the region's most successful loyalty programme, and was named Loyalty Programme of the Year at the 2008 Gulf Effectiveness in Marketing (GMR) Awards. For DHL, though, the biggest rewards are a bottom-line impact and positive customer feedback.

Elliott Santon, Marketing Manager at DHL Express UAE says: “DHL Altitude enhances our value proposition and is a powerful sales tool to help us win new business. The programme also helps us to get more from each customer with fewer split shipments and stronger relationships. In these ways, DHL Altitude has a real bottom-line impact on what we do, helping the business and rewarding our customers.”

ICLP has built an extensive portfolio of rewards for DHL Altitude, catering to personal and business rewards. The rewards currently available include Damas Jewelry, Grand Cinemas, Oasis Water, Paris Gallery, Abu Dhabi Mall, Wild Wadi, to name a few.  Alternatively, customers can donate their points to charities including the Médecins Sans Frontiéres, Al Noor Training Centre, Dubai Centre for Special Needs and World Wide Fund for Nature (WWF). In addition, ICLP creates innovative campaigns and promotions that encourage customers to use new DHL services. Many of these campaigns are based on specific database segments that can be used to make the DHL Altitude experience more personal and more effectively drive desired behaviours.

Dion Maritz, General Manager at ICLP says: “The Altitude programme has helped DHL successfully convert first time shippers into long term customers, as well as increase the average spend per customer simply by promoting specific services to customers who are most likely to need them. It is this focus on data insight driven communication and personalisation that has led to the programme's long term success.”

DHL's Elliott Santon adds: “The team at ICLP used their expertise to create the right programme for DHL customers, driving incremental revenue and additional opportunities for members to earn rewards. DHL Altitude is also a rich source of marketing data, allowing us to create targeted, insight-driven campaigns. It has been a very successful ten years, and we look forward to giving our DHL Altitude members even more reason to do business with us in the years to come.”

Posted by : Dubai PR Network Editorial Team
Viewed 9168 times
PR Category : Shipping and Logistic
Posted on : Tuesday, June 4, 2013  1:14:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : DHL holds Junior Fun Day 2013
Next Story : GAC wins Oman's Port Services Corporation (PSC) award
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation [8369-Views]
Holiday Hair-Styling Essentials from VIERRO [5362-Views]
Luxe Beauty Gifts for your Loved Ones this Festive Season [5045-Views]
'Tis the Season to Be Glamorous - Beauty Essentials from! [4697-Views]
Arabic version of Zoho Creator launched to help businesses create custom applications [4575-Views]
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List [4520-Views]
Your Holiday Gift Guide for Her [4386-Views]
Union Coop Pays Tribute to the Martyrs on Commemoration Day' [4313-Views]
Berkan Steakhouse Launches in Dubai [4282-Views]
ENEC Releases 'Tasamoh' a Rehabilitated Green Turtle and organizes Beach Cleanup at Barak... [4002-Views]
China Homelife the Largest China Sourcing Platform Set to Showcase a Wide Variety of Produ... [3727-Views]
Dubai Cares' Volunteers bring hope to children in remote village in Senegal [3587-Views]
New year, New You with Lunette [3416-Views]
Dubai Festival City Mall Visitors In for A Jolly Festive Season Like No Other in Dubai [3392-Views]
Uncovering the Beauty of Mechanics' [3318-Views]
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations [3312-Views]
Customs World inks MoU with Indonesia to roll out World Logistics Passport [3276-Views]
Emotional and highly dynamic: the design of the MINI John Cooper Works GP. [3251-Views]
The Middle East Organic Market's Premiere Business Event Opens In Dubai [3123-Views]
Statement Cardigans [2989-Views]
GROHE received the “Red Dot: Brand of the Year” [2983-Views]
Free gold coins at Malabar Gold & Diamonds Festival. [2910-Views]
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Décor [2861-Views]
Best Menswear Items [2849-Views]
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar [2806-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories