Dubai, UAE, 02 June 2013 – Canon Middle East unveils two new powerful PowerShot SX models – the compact and versatile PowerShot SX280 HS and PowerShot SX270 HS. Combining Canon's brand new DIGIC 6 image processing technology with a 20x optical zoom, these models are the ideal travel companions for recording everything from panoramic landscapes to family holidays, in stunning detail and Full HD 60p video. Shooting and sharing high-quality images on the move is also easy with the PowerShot SX280 HS's integrated Wi-Fi function, allowing instant connectivity with other devices such as tablets, PCs or smartphones.
Incredible performance with DIGIC 6
At the heart of both models is Canon's next generation DIGIC 6 image processor, enabling the capture of outstanding images in even the lowest of light conditions, as well as realistically smooth, Full HD movies at up to 60fps. Whether at a party or under moonlight, new DIGIC 6 ensures pictures are low on noise and perfectly-exposed, with up to 30 per cent more detail captured than the models' predecessors, without the need to use a flash or tripod.
The HS System pairs the new DIGIC 6 processor with a 12.1 Megapixel high-sensitivity CMOS sensor to deliver exceptional images in low light, with minimal blur and noise, as well as wide dynamic range – perfect for capturing shadowy detail as the sun sets on holiday. Using the DIGIC 6 processor and HS System, users can enjoy shooting with incredible ISO sensitivity, up to ISO 6400, with outstanding results.
Using DIGIC 6, movies are recorded in the widely-compatible MP4 format, and can be played on a range of portable devices – providing the ability to share recordings quickly and easily with family and friends, without the need for lengthy file conversions.
Get closer to the action with super zoom
The PowerShot SX280 HS and PowerShot SX270 HS are ideal for every precious family and holiday moment, thanks to the 25mm wide-angle 20x optical zoom Canon lens with a 4-stop optical Image Stabilizer (IS). ZoomPlus technology even digitally extends the reach of the zoom to 40x whilst maintaining crisp, detailed, high-quality resolution, allowing users to get even closer to the action whilst maintaining a discrete distance.
Keep track of your travels; sharing made easy
The PowerShot SX280 HS's Wi-Fi function allows users to share their most memorable moments with friends and family by transmitting their stunning images to social networks, connected devices, or the internet for online back-up.
Ideal for travellers who wish to track their route effortlessly, or remember the exact location of a perfect shot, the PowerShot SX280 HS's inbuilt GPS automatically tags each picture or movie with the local time and pinpoints the location in which it was taken. The integrated GPS logger function tracks the location of the camera at regular intervals on a journey, while A-GPS functionality uses Wi-Fi to quickly download additional Assisted GPS data, which greatly decreases the time to acquire a satellite signal.
Switch from stills to movies with Full HD capture
Users can quickly switch from still images to movies to record action in Full HD quality (1920x1080p) with stereo sound. Advanced 60p recording allows a new level of movie performance, with the ability to capture fast paced action with improved smoothness across the whole scene. Fine Detail Movie Processing technology (30 fps) offers incredible detail, while DIGIC 6 offers enhanced noise processing in Full HD movies (30fps), allowing users to capture every moment.
The huge 20x optical zoom can also be used whilst filming. Movies shot on the move are kept crisp and blur-free thanks to the latest version of Intelligent IS, which features an enhanced Dynamic IS mode. The improved mode employs a five-axis Image Stabilizer, correcting a range of additional types of camera shake, including rotational and parallel shake – a typical occurrence when filming whilst walking - for even smoother footage.
Whether on a family holiday or the trip of a lifetime, travellers can easily frame and review their recordings on the bright 7.5 cm (3.0”) PureColor II G LCD screen with approximately 461,000 dots. A tempered glass layer provides additional strength and protection, and high contrast also combines with Quick Bright technology to make the display perfect for movie playback in bright sunlight.
Capture every moment creatively
The PowerShot SX280 HS and PowerShot SX270 HS make it easy to point and shoot with confidence, offering Canon's acclaimed Smart Auto mode which detects up to 58 different scenes to determine the most appropriate settings to achieve the best possible result.
Combining creative flexibility with high quality images, both the PowerShot SX280 HS and PowerShot SX270 HS feature new Hybrid Auto mode which records the four seconds before every shot in 720p resolution, before using Smart Auto to determine the best settings to capture the perfect shot. At the end of each day, the four-second clips are merged into one to tell the “behind-the-scenes” story of the day's images. Stills can also be transformed by using one of seven different Creative Filters, including Fish-eye Effect and Miniature Effect.
More ambitious and experienced photographers, or those wanting to develop their photography skills, can also take complete control of their camera settings. Using the range of more advanced modes, including Tv and Av modes to control shutter speed and aperture, or full manual mode to control all settings, users can explore their creativity and improve their knowledge with these powerful, compact cameras.