Jeddah, June 5 2013: Prior to launching the new and exclusive fashion line brand for women at his Toby Boutique in Jeddah; the renowned fashion designer Hatem Al Akeel will also be launching the special Ramadan Femme and Toby Junior collection introducing with it the limited edition Swarovski Sisa bracelet for every purchase of Hatem Al Akeel Femme Thobe. This ladies only event will commence at Jeddah Rawdah boutique at 5pm this coming June 5th 2013.
The fashion line Hatem Al Akeel Femme Thobe featured 20 unique and classical fashion pieces designed by Hatem AlAkeel, merging traditional styles with the bold and daring motifs as featured in his Toby brand. Today the brand will be part of the Toby Peace people series initiative which is supported by many celebrities such as Christian Louboutin, Carolina Herrera, Eva Longoria and many more.
Dubbed the King of Thobes, leading the market in men's thobe designs and leisure wear, Hatem AlAkeel has embarked on a new frontier with the launch of his women's wear collection. Each of the 20 elegant pieces is intricately designed, giving the conventional theme of women's thobes a new flair and panache that is sure to appeal to the taste of discerning women in the region.
“To be able to reflect the essence of women's wear and pique their interest in a new brand is no easy task. Saudi women are very sophisticated in their dress sense which is why merging the traditional style with cause initiatives is a great step to take. Designing a line for women was a dream come true and today by linking the brand to our limited edition Swarovski Sisa Bracelet is surely a great thing which I'm looking to expand to other neighboring countries post Jeddah's launch. This activity will complement the existing Femme Thobe in the region; additionally having Swarovski as partners in this campaign is exciting too” stated Hatem AlAkeel.
The Hatem AlAkeel Femme Collection introduces a new way of dressing for women where polished elegance and style have never been easier to acquire. Worn fitted or loose, a Hatem AlAkeel Femme thobe can go from day to evening with ease and comfort for any occasion and can be accessorized to taste; dressed up with a belt or an elegant brooch, worn full length or shortened as preferred, or restyled to be sleeveless. From very structured and modern architectural collars to airy and light but classic designs, the collection sets a new trend of timeless fashion that takes the women's thobe into the realm of Arabian haute couture.