Dubai, UAE, May 28, 2013 – In line with the company's ongoing expansion and growth in new geographical markets, Souq.com has recently launched its first regional advertising campaign and established its new positioning statement as ‘happiness in every box'.
The new campaign, which was launched in May into the UAE, Saudi Arabia, Kuwait and Egypt markets, was rolled out across a variety of platforms including online and TV.
Ronaldo Mouchawar, Souq.com's Chief Executive Officer, said: “As Souq.com is the Arab world's favourite online shopping site, we wanted to highlight the feeling our customers get when they receive their much-anticipated products, direct to their door. This is why we went with the theme of ‘happiness in every box'.”
“We rolled this advertising campaign out across key regional markets in which we now operate and are continuing to see growth in these areas, as increasing numbers of consumers in the region realize the convenience and benefits of shopping online.”
The advertisements are a two-part storyline and showcase the unexpected reactions of some entertaining characters, as they get interrupted by a Souq.com delivery. They also highlight a number of value-added services Souq.com offers, such as cash-on-delivery and free returns. Along prime time TV, the campaign is making innovative use of online video advertising capabilities, letting the audience decide how the story ends.
The advertisements can be viewed on Souq.com's official YouTube channel at: http://www.youtube.com/souq.