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Filter PR by launches new regional advertising campaign entitled ‘happiness in every box'

Dubai, UAE, May 28, 2013 – In line with the company's ongoing expansion and growth in new geographical markets, has recently launched its first regional advertising campaign and established its new positioning statement as ‘happiness in every box'.

The new campaign, which was launched in May into the UAE, Saudi Arabia, Kuwait and Egypt markets, was rolled out across a variety of platforms including online and TV.
Ronaldo Mouchawar,'s Chief Executive Officer, said: “As is the Arab world's favourite online shopping site, we wanted to highlight the feeling our customers get when they receive their much-anticipated products, direct to their door. This is why we went with the theme of ‘happiness in every box'.”

“We rolled this advertising campaign out across key regional markets in which we now operate and are continuing to see growth in these areas, as increasing numbers of consumers in the region realize the convenience and benefits of shopping online.”

The advertisements are a two-part storyline and showcase the unexpected reactions of some  entertaining characters, as they get interrupted by a delivery. They also highlight a number of value-added services offers, such as cash-on-delivery and free returns. Along prime time TV, the campaign is making innovative use of online video advertising capabilities, letting the audience decide how the story ends.

The advertisements can be viewed on's official YouTube channel at:

Posted by : Dubai PR Network Editorial Team
Viewed 9717 times
PR Category : Entertainment
Posted on : Tuesday, May 28, 2013  5:02:00 PM UAE local time (GMT+4)
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