UAE haircare spend to jump by more than a quarter in five years to Dh644 million
Dubai, UAE 28th May 2013 – The UAE's premier hairdressing academy, Salon Educators along with their partners, MyHairDressers.com are looking forward to present Hair Education at BeautyWorld Middle East 2013, a three-day programme offering both members of the public and professionals valuable hair care tips and tricks. During the event, the duo will be showcasing some techniques to give those who attend a snippet of what will be offered at their upcoming Summer Hair Camp and new short courses.
The summer hair camp is available to those aged 14 and above, providing an insight into what a career in hairdressing could be like, allowing them to make a decision on their future with the help of international experts flown in to share their knowledge and experience.
Introducing the short courses to the middle-east market contributes to improving the quality of services offered in the region. Market research carried out by the duo suggests that a flexible learning option for current hairdressers and professionals is necessary as their busy lifestyle limits their ability to commit to a long term course. Offering these bite-sized courses allows professionals to work towards a qualification at their own pace.
For those who are able to commit, an annual subscription to MyHairDressers.com now comes with an amazing offer which grants a free one day short course at Salon Educators Academy worth 750aed.
The UAE's hair care spend is expected to jump by more than a quarter over the next 5 years, from Dh507.9 million last year to Dh644 million in 2017. With the UAE having the highest rate of internet penetration out of Saudi Arabia, Egypt, Jordan, the UAE, Lebanon and Kuwait, the developments resulting from the partnership between Salon Educators and MyHairDressers.com couldn't have come at a better time.
Both Salon Educators and MyHairDressers.com have a mutual drive of providing professional training to improve the standard and quality of hairdressing available in the industry.
Deborah Whitehead, director of education of Salon Educators said “My passion lies with improving the standards and quality of hairdressing in the region and MyHairDressers.com offers an alternative form of training which enables Salon Educators to do this. We feel honoured to be partnered with MyHairDressers.com and believe that our new range of products will truly make a difference to the quality of service provided in the region”
Whitehead's passion has already started to be recognized by L'Oreal and City & Guilds. The partnership between Salon Educators and MyHairdressers.com has enabled a unique relationship with L'Oreal to develop whereby they now have a partnership across the GCC region. As well as this, Salon Educators has now formally developed an endorsed rolling relationship with UK-based global training organisation City & Guilds, offering Vocationally Related Qualifications (VRQs) levels 1, 2 and 3.
MyHairDressers.com is currently available across 39 countries in 14 different languages, including Arabic. With the Government policies on Emiratisation, having such a platform available in Arabic reaches out to the local community and provides them with an alternative option of professional training which results in internationally recognized qualifications.
Mark Butcher, CEO of MyHairDressers.com said “With the industry's support and inclusion we can work towards supporting Emiratisation. New initiatives such as our Summer Hair Camp, short courses and the qualifications we offer enable us to train and develop individuals and guide them to begin building a career in something they are passionate about.”
Butcher added, “The passion and dedication that the academy brings to improving training across the region makes us see the long term benefits for the industry. Our recent market research highlighted several gaps in the market and with our new products and qualifications available to people of all levels aims to bridge that gap and raise the bar across all salon services in the region.”
Salon Educators introduction of See-Do training techniques with all the online support available by MyHairDressers.com brings the best of both worlds together offering a new, innovative way of training professionals of all levels.