Madi International to organise ‘Walk of Beauty' the biggest hair-styling show in the Middle-East
Get up, close and personal with the latest hair styling event in Dubai during Beautyworld Middle East from May 28 to 30, 2013
Madi International – one of the Middle East's leading distributors of internationally reputed professional beauty brands is set to take centre stage at its annual Walk of Beauty event, the biggest hair-show in the Middle East region, later this month.
To be organized in conjunction with Beautyworld Middle East between May 28 and 30, 2013 at Dubai International Exhibition and Convention Centre, the Walk of Beauty extravaganza has been an integral feature of the leading beauty exhibition for over eight years and is a much anticipated attraction at the show.
The Walk of Beauty by Madi International is powered by Wella Professionals – the global leaders in professional hair care, and P&G Salon Professionals. To be held for the ninth year running, the popular event brings together the top names from the world of professional beauty, hair care and make-up artists from around the world.
Mr Mohammed Madi, President of Madi International Group, said: “We have been working closely with Beautyworld Middle East and Epoc Messe Frankfurt to organize the Walk of Beauty for many years and value the strong partnership we have developed. The Walk of Beauty is an excellent backdrop for live demonstrations within the professional beauty sector and each year we continue to develop new contacts and make new business deals during the event.”
The three-day show also provides a unmatched platform for the region's top hair styling professionals and make-up artists to showcase their creative talents and trends in the world of beauty, in a audio-visual show on a purpose built catwalk.
“This year's Walk of Beauty will be unprecedented in scale and magnitude in more ways than one. Walk of Beauty gives a global reach to everyone involved with leading media and companies from around the world closely following the event. As a company, we also plan to
unveil a number of initiatives, programmes and campaigns this year to reinforce our commitment to the regional beauty sector,” added Mr Madi.
Beautyworld Middle East 2013 will take place from 28 to 30 May in Halls 1 to 8 at the Dubai International Convention and Exhibition Centre.
About Madi International:
Madi International is one of Middle East's leading distributors in the beauty industry. Its mission is to provide all beauty admirers with the latest & the most sophisticated beauty products, equipments, education -- in brief complete beauty concepts, services and solutions. Madi International is an exclusive distributor for internationally reputed brands in hair care, skin care, nail care, makeup, salon/spa equipment and furniture.
Madi International's distribution network in the Middle East covers the whole of UAE, Qatar, Oman, Kuwait, KSA, Bahrain and Lebanon.