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New Traffic Safety Brand ‘One Second' Launched

Doha, 26 May 2013: The Ministry of Interior (MoI) in collaboration with Maersk Oil Qatar, organized a one-of-a-kind launch for a new national brand “One Second” for road safety today, during a press conference at Grand Hyatt.

The launch took place in the presence of Brigadier Muhammed Saad Al Kharji, Director of Traffic Department, Brigadier Engineer Mohammad Al Malki, Secretary General of National Traffic Safety Committee, Colonel Abdullah Khalifa Al Muftah, Director of Public Relations Department of the MoI, Mr Hamad Ashkanani representative of Maersk Oil Qatar and local and international media representatives.

The launch was certainly memorable, thanks to the powerful impact it had on the audience, who witnessed a stylized reenactment of an accident in front of their eyes. The unique presentation focused on the importance of “one second” decisions when driving.

The new national “One Second” Brand will be the umbrella under which all subsequent campaigns for road safety will unite, and its purpose will be to serve the road safety strategy in the next phase.

Brigadier Mohammad Al Malki, Secretary General, National Traffic Safety Committee said: “ One second is an innovative brand, that was born as a result of collaboration between several entities and targets different categories of society. “One Second” gives out a message to the public in a new and innovative way that serves the high purpose of continuing efforts that started with several companies, and society entities to raise awareness on road safety and achieve safety for everyone.” Brigadier Malki also thanked Maersk Oil Qatar for coming up with this special brand and idea that is expected to have a huge impact, asking all citizens and residents and all companies and committees and everyone to cooperate and respond to it.”

Sheikh Faisal Bin Fahad Al Thani, Deputy Managing Director Maersk Oil Qatar, said “Maersk oil aim is to support The National Vision 2030, put forth by His Highness Sheikh Hamad Bin Khalifa Al-Thani, the Emir of The state of Qatar. We support this aim by contributing to the development of Qatar's human and natural resources. Our CSR programs contribute to the national vision by supporting different categories in Qatar's society, through our Action for Health and Safety, Education and Capacity Building, and Environment, and Culture initiatives. “One Second” is an example of the quality projects that Maersk delivers. We have long term plans and collaborate closely with several official bodies to sustain such projects and achieve our objectives in developing and serving society.”

Hamad Ashkanani, representative of Maersk Oil Qatar in the event said: “It is important for us to unite all efforts towards one goal - to support the MOI and its strategies related to public safety and security. Maersk has followed the principle of “One nation. One voice” to present a fully-fledged project in collaboration with Virginia Commonwealth University, who worked with Maersk Oil Qatar and MOI to develop the brand.”

To enable the successful launch of this new national road safety brand, MoI and Maersk gathered prominent representatives of government institutions, decision-makers and stakeholders, to discuss the “One Second” identity, vision, objectives and future actions.

About Maersk OilMaersk Oil is an international oil and gas company with operated production of about 600,000 barrels of oil equivalent per day from Denmark, the UK, Qatar, Kazakhstan, Brazil and Algeria. Exploration activities are on-going in Angola, Norway, the US Gulf of Mexico, Greenland, Iraqi Kurdistan and in the producing countries. Turning marginal and challenging fields into commercial successes has been the cornerstone of Maersk Oil's business since 1962. Maersk Oil focuses on pioneering technologies and harnessing talent to continue to operate safely and successfully, creating value for partners and host governments. Maersk Oil is a fully-owned subsidiary of the global conglomerate, the A.P. Moller – Maersk Group. For more information about Maersk Oil, please visit the website at
Maersk Oil Qatar began operations in Qatar in 1992, when an Exploration and Production Sharing Agreement (EPSA) was signed with Qatar to develop the Al Shaheen Field in Block 5, offshore Qatar. Maersk Oil Qatar's last Field Development Plan (FDP 2005) was a USD $6 billion programme which included the drilling of more than 160 production and water injection wells over a six year period. The plan also included the construction and offshore installation of fifteen new platforms with accommodation and production facilities, which is now complete.
As part of the current production sharing agreement between Qatar Petroleum (representing the State of Qatar) and Maersk Oil to develop the Al Shaheen oil field, Qatar, a new field development plan (FDP 2012) was approved in November 2012. The latest field development plan aims at optimising recovery and maintaining a stable production plateau from the Al Shaheen field. Al Shaheen is Qatar's largest offshore oil field and currently produces around 300,000 barrels of oil per day. FDP 2012 includes the drilling of 51 new wells and some facility debottlenecking activities.

**source-Public Relations Department, Ministry of Interior, State of Qatar**

Posted by : Dubai PR Network Editorial Team
Viewed 12456 times
PR Category : Others
Posted on : Monday, May 27, 2013  12:18:00 PM UAE local time (GMT+4)
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