Leading skin care line Olay is ranked number one – for the third consecutive year – on Brand Finance PLC's prestigious list of Top 50 Beauty Brands
Dubai, UAE, 27 May 2013: For the third year running, Olay has garnered the highly coveted title of World's Most Valuable Beauty Brand, according to leading independent brand valuation consultancy firm, Finance PLC. Indeed, Olay emerged as number one on a list of Top 50 Most Valuable Beauty Brands for 2012.
Brand Finance PLC's ranking is based on a host of financial metrics and data amassed by an international team of analysts. After an in-depth evaluation, the firm concluded that Olay was a leading global brand devoted to skin care innovation and dedicated to fulfilling the skin care needs of women worldwide.
“We are truly honoured to have been named the World's Most Valuable Beauty Brand by Finance PLC, a leader in the field of consultancy,” said Amjad Ali, Olay's Brand Manager. “This accolade serves as a true testament to our commitment to delivering pioneering products that are recognized for their optimal quality and excellence. At Olay, we aim to provide women with ground-breaking beauty and skin care products; and, from here onwards, we will continue to work relentless to ensure that our solid reputation remains intact.”