Dubai PR Network, Online Press Release from Dubai and Middle East
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
IKEA mobile app named best retail app at the Mobies 2013

IKEA brings inspiration to your fingertips

May 26, 2013: IKEA UAE's recently launched mobile phone application was named the ‘Best App – Retail Brand' at The Mobile Show Middle East held at the Dubai International Convention and Exhibition Centre on May 14 and 15, 2013.

While Apple and Android mobile device users can find this free-to-download app at the App Store and Google Play, those on other operating systems can visit the mobile-friendly website which makes the browsing experience seamless and smooth.

Receiving the award on behalf of IKEA, John Kersten, Managing Director, IKEA, UAE, Qatar, Egypt & Oman said, “We are pleased to have been honoured with this recognition. IKEA has had a long standing commitment to make shopping more convenient and our mobile app is one such step ahead. Over the last few years we have launched our integrated website, the Arabic website and mobile website to ensure consumers have easy access to the brand they love.”

Also contending for the award were Panda and Spinneys Lebanon. The evening was concluded in great style as it also applauded 14 other brands across various categories of digital intervention such as Best Mobile Advertising Campaign, Best Game, Best App – Media and Entertainment and Best Tablet App.

“Almost a quarter of our website visits in 2012 came from mobiles and tablets. We expect to see this percentage continue to rise in the future as smart mobile device penetration in the UAE keeps growing. Smartphones are gradually transforming consumer behaviours globally and the IKEA mobile application is our current answer to the fast changing retail landscape. Our features allow consumers to browse through our extensive IKEA range and plan their trip to IKEA from wherever they are. In the future, we hope to be a part of a mobile commerce environment where mobile payment and self-scanning solutions will make creating your perfect home even easier,” added John.

IKEA has created this mobile-friendly version of the website to enhance user experience and ensure easy access to the designs, themes and inspirations that is now synonymous to the brand. Customers can now browse over 5,000 products, check product information and stock availability and create shopping lists to make shopping faster and more convenient.

Other features include store finder using Google maps, opening hours and contact details - all designed to help consumers enjoy a seamless and productive visit to the IKEA store.

“Shopping at IKEA is an engaging experience and with this app, we intend to help those who would like to plan their day at IKEA as well as get inspired anywhere they are. We hope that the new website version will significantly enhance the online experience of customers who rely mostly on their smartphones for their internet browsing needs and form the basis for a bold new digital retail future,” said John.

The IKEA mobile app is free to download and is available on App Store and Google Play and the mobile website is at

Posted by : Dubai PR Network Editorial Team
Viewed 8546 times
PR Category : Home, Furniture and Interiors
Posted on : Sunday, May 26, 2013  12:41:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : A new budget-friendly and affordable Decoration and Event Pl...
Next Story : Interiors showcases the stunning Mariner and DL Décor collec...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Parmigiani Fleurier's New Tondagraph GT Rose Gold Blue [5879-Views]
Versus Versace Republique - VSP1V0519 [3678-Views]
Make Up for Ever is Breaking Through With a Lipstick Revolution With Rouge Artist [3153-Views]
Huawei is Set to Dramatically Alter the Entry Level Smartphone Segment with the Launch of ... [2706-Views]
How to Work the Hottest Fall Makeup Trends on a Budget [2562-Views]
Dubai Chamber Whitepaper Examines Growth Potential of UAE Space Economy [2476-Views]
Indian shuttlers make a clean sweep at Dubai Sports Council's Community Club's Tournament [2464-Views]
Sharjah's Hamriyah Free Zone Inks Deal With Lamprell, Leading Provider of Fabrication, Eng... [2321-Views]
Euronews Investigates How the UAE is Using Artificial Intelligence in Healthcare and Educa... [2304-Views]
Medcare Partners with InterSystems to Implement World-Class Healthcare Information System [2292-Views]
That Hair Tho – THT Offers Complimentary Haircuts for Those Who Have Lost Jobs, Have Job I... [2280-Views]
ADNOC Distribution Joins Key UAE Suppliers Qualified to Provide Nuclear Quality Products f... [2267-Views]
Prevention is Better than Cure, Especially with Lice! [2267-Views]
Free Me – The First Naturally Kind Mosquito Repellent Made in the UAE [2259-Views]
Expo Centre Sharjah Delays Watch & Jewellery Middle East Show (WJMES) to April 2021 [2222-Views]
Dabur Herb'l Launches Natural Gel Toothpaste With the Freshness of Aloe Vera [2210-Views]
Unlocking the Potential of eSIM for Consumers [2148-Views]
Ulissi to Lead UAE Team Emirates at the Tour of Luxembourg [2136-Views]
Majid Al Futtaim Inaugurates its First Culinary Experience Destination in the UAE — Food C... [2058-Views]
Pogacar Reclaims White Jersey and Climbs to 2nd in General Classification [2034-Views]
#TishTashThru - Welcome to the Future, in the Form of a Gloriously Retro Drive Thru Event ... [2013-Views]
Autumn/Winter 20' Beauty Picks from Missha Cosmetics [1980-Views]
A Springfield Dress a Day, Keeps Your Style A-Okay [1956-Views]
Aquae Jewels Shares the Top Jewellery Trends for Fall [1947-Views]
HyperX Releases First Arabic Layout Keyboard, Alloy Origins Core Tenkeyless RGB Mechanical... [1911-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories