New product collaboration to include accessories
DUBAI, UAE (May 26, 2013) – GUESS, the denim-based lifestyle brand, is pleased to announce that the company will expand the collaboration with legendary DJ and producer Tiësto to include a new range of apparel for men and women as well as accessories. GUESS branded performances around the world will also continue.
“Tiësto understands the GUESS lifestyle so well,” said Paul Marciano, CEO and Creative Director for GUESS, Inc. “To extend this collaboration to more categories was an easy – and a fun - choice.”
'I'm excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces,” said Tiësto. “It's especially exciting to grow the second collection by adding more pieces and accessories.'
Beginning in June, the new GUESS / Tiësto collection will be available in GUESS stores. The inspiration for the women and men range continues to come from the energy and excitement of electronic music performed live. Included in the offering are skinny-fit jeans for men and women in shimmering neutral colors and spring-weight coated fabrics for tops, which give a modern edge to this summer club capsule. Design details such as studding, stitching and zippers feature prominently. The graphics on tees and tanks come from digital and geometric contemporary art and are album cover-worthy. Sunglasses are perfect for outdoor gigs, available in an oversized aviator style for women with metal and jeweled embellishments, and in a squared aviator for men with metallic accent on top bar and temples. A super-sexy heel and a wedge sneaker are offered for women and leather high-tops for men. The men's watch in stainless steel combines sporty features in the collection's signature electric blue. Everything is detailed and trimmed with the custom GUESS / Tiësto logo.
On March 28th, Tiësto delighted his UAE fans when he previewed his new collection at a press conference in Dubai, signed autographs at the newly-renovated Dubai Mall GUESS Jeans store, and later, headlined at the highly anticipated Sunburn Dubai Festival.
Fans can sign up to be the first to know about GUESS branded Tiësto performances and when the collection hits stores at the dedicated microsite, tiesto.guess.com. Fans can also join the conversation on Twitter using the hashtag #guesstiesto.
Tiësto has transcended musical genres to create a global “Tiësto” brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 14 million friends on Facebook, 1.5 million followers on Twitter, close to 400 million hits on YouTube, a globally syndicated Club Life Radio Show and his Club Life Podcast (#1 music podcast on iTunes globally), not to mention having played to millions live around the world, Tiësto has truly become a universal phenomenon. Tiësto has worked with superstars such as Kanye West, Coldplay, Gotye, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and many more. 2012 saw Tiësto achieve new heights in his stellar career - launching his very own Club Life Radio Channel on Sirius XM; performing the first concert live-streamed on Twitter; his 10-part “In the Booth” YouTube documentary series; releasing his AKG by Tiësto headphone range and iPhone app; plus his hugely successful Club Life - Volume Two Miami album. Headline performances at festivals around the world, residencies at Pacha in Ibiza and beginning in May, at the new Hakkasan in Las Vegas, as well as the 2013 installment of his Club Life College Invasion Tour which just finished, all promise to make 2013 even bigger.
ABOUT GUESS AL FUTTAIM
On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Lebanon, Egypt and Qatar. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 99 direct and in-direct, free standing and shop-in-shop stores by end 2013. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets such as; Oman and Jordan.
ABOUT GUESS INC.
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.GUESS.com.