Flaunting the symbolic message of a cause and empowering women to step out in style, high-street fashion retailer Splash announces the much awaited launch of the Being Human Ladies collection across its stores in the region. Spreading the brands message of love, care, share, happiness and joy, the line embraces these attributes revealing a bright, cheerful and colourful Spring-Summer 13 collection.
With a colour palate that elevates the mood and quality that focuses on functional care, the entire gamut of offering ranges from t-shirts, shirts and vests to shorts, chinos and denims, ensuring there are easy to match separates. A key favourite with everyone this season, neon adds spice to the collection while powdered pastels find favour too. Youthful and full of zest, fluid soft fabrics lend a fresh feeling of comfort to the collection.
Speaking on the brands latest introduction, Mr. Manish Mandhana, Managing Director of Mandhana Industries said; “It has been about a year since we first launched Being Human at Splash across the region and the response has been phenomenal. At the time we had just introduced menswear and realised that the women felt left out. Salman has an equally large fan following of women who would love to wear Being Human and we felt it was about time we started catering to that segment too.”
Pioneered and promoted by Salman Khan, one of India's leading actors, the Being Human foundation supports the twin cause of education and healthcare, through fashion. The launch last year was attended by Salman Khan himself and attracted thousands of fans and supporters from all over who came to catch a glimpse of this remarkable actor and get their hands on his collection. Women were also seen sporting the men's tees with much enthusiasm.
Speaking on the launch, Salman Khan said: “Over the last two seasons the Being Human collection has received a tremendous response from the Region. Adding to the portfolio of Being Human Clothing, we have launched the women's line and we hope the female consumers will like it.'
“Splash is proud to pioneer the launch of the Being Human Ladies collection,” said Mr. Raza Beig, CEO Splash and ICONIC. “We know how our female fashionistas have been waiting with much anticipation to get their hands on the collection and their wait is finally over!
At Splash, the 'Being Human' woman is a woman who believes in compassion and embodies inner beauty and strength. A belief that beauty is not skin-deep and that what makes a woman more beautiful is what she is on the inside.”
Priced from AED 50 onwards, the collection is available from May onwards across all Splash stores in the Region. Be Beautiful, Be Human with the ladies Being Human collection at Splash.
Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 12 countries. With an eye for the latest global trends and reflecting an everyday attitude, Splash's ‘Fashion 365' binds together a collection that creates a definite style statement.
Scaling new heights, Splash has taken a step forward into the world of fashion by realigning its product offering to meet the ever-changing lifestyle demands of its customer and re-instating their trust in the brand. Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, Splash also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channelled to keep the consumer involved. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand's portfolio of events.
Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2013 which is fourth in a row for the brand. Also listed in Forbes Arabia's “Top 40 Arab Brands” list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500'. A winner of several marketing awards of great significance, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
For more details visit Splash's website www.splashfashions.com