When we talk about being a Fresh Handmade Cosmetics company, we are talking about just that … making our products by hand, fresh every day; with beautiful fresh ingredients, lots of fruit and vegetables and lots of essential oils. But what we're also talking about is our actual business model. It's not like any other business – we operate on an incredibly fast turn around, just like our products.
Often, for other companies, it's all about economy of scale and what's going to make the most money for minimal effort. The process is very industrialised in large factories, with hardly any human interaction. Large batches are made and stored in huge warehouses for long lengths of time. In fact, if your product doesn't have any information about use-by dates on it, then by law it has to be preserved to last for up to 2 and a half years. Often this is a prime consideration for a company when creating a product and thinking about what ingredients need to go in, along with the cost. It's not really about what matters to the customer.
You will often find that products are full of preservatives, extra stabilisers and emulsifiers for ease of production and to increase the shelf life. This coupled with the rent of the huge warehouses needed for storage, all adds up and feeds into the price of the product. The most expensive components of products are usually the advertising, the marketing, the packaging, the storage – the actual ingredients and what's in the product are a last thought.
At LUSH we are the other way around. We want our money to go towards using the most beautiful ingredients, to give the customer what's important. We don't waste money on advertising, packaging or storage. We keep products fresh and vital and we keep them moving through our business quickly. And that's where the cost is, in beautiful ingredients. Money is invested in putting lovely essential oils, fresh fruit and vegetables in our products – things that we know matter to the customer and offer actual benefit. Not things that benefit us to make our life easier, like making big batches that we can sit on for two and a half years. It's harder to operate this way; we have to make lots and lots of little batches every day, we have to keep on top of our stock control everywhere; at the factory our raw materials have to be kept tight and our shops have to order a small amount of product regularly and sell it through quickly. It makes it harder to run as a business – but it means the customers are getting the
best quality product and that they're only paying for the ingredients and not for stuff that makes life easy for us.
A FRESH APPROACH TO SKIN CARE
Never is it more important to keep it Fresh than with skin care considering 80% of a product left on your face penetrates into the body – so Fresh products on the skin, containing beautiful ingredients, are preferable to heavily preserved, old products. Treat your outsides with as much respect as your insides.
Helen Ambrosen, Lush co-founder and inventor, comments: “Our approach to skincare has always been to help people achieve maximum benefit for their skin. This involves making the very best of whatever skin you have, whether it be light or dark in colour, dry or oily in texture, young or old. Delivering fresh, whole, natural ingredients in freshly made product allows us to enhance the condition of the skin by balancing and encouraging its health.”
Helen continues: “It's important for women, as they age, that we don't sell them dreams. We want to create a reality. Our skills are based on the art of creating products that are so fresh, you can actually feel them buzzing on the skin. We use fresh, natural ingredients that everyone can understand. And the product is Fresh too. When they are used on the skin, no one is surprised when the effects are so good.”
Lush's skincare range includes Fresh clay cleansers (Angels on Bare Skin; Herbalism; Dark Angels; Aqua Marina); cleansing soaps (Coal Face; Fresh Farmacy); toning waters (Breath of Fresh Air; Eau Roma Water; Tea Tree Water ; moisturisers for all skin types (including: Gorgeous; Enzymion; Skin Drink; and Celestial; specialist products including Grease Lightening spot treatment and Mask of Magnaminty and Bio-Fresh facemasks
BIO FRESH – a pioneering range of the freshest ever beauty products
Since it made its debut, Bio fresh has given a fresh and exciting new meaning to beauty. By pioneering the freshest-ever natural beauty products, Lush has made cosmetics history and created a whole new beauty category. The idea behind the range was to make cosmetics that were as natural as possible and to avoid using preservatives. To fulfill its high ideals, Lush created individual, multi-action beauty treatments concocted from organic produce, flowers and plant-based ingredients, together with blends of the finest essential oils.
Each mask and scrub in the Bio fresh treatment range will deliver vitamins, minerals, enzymes and proteins directly onto the skin and, because everything is so fresh, each ingredient works at peak performance, promoting a fresher, healthier complexion.
Our bio-fresh range is packaged in 75g black pots, made from 100% recycled post consumer waste. All masks are priced the same price of 45 aed, to encourage people to choose the right mask according to skin type and not because of price. The result – less waste.
PLUS … To encourage customers to return all their Lush black pots to us for recycling, we are offering one of our lovely bio-fresh facemasks (of their choice) for FREE when they return five of their used black pots.
The range includes: Catastrophe Cosmetic, a deep cleansing blueberry mask for skins with the odd breakout; Brazened Honey, a detoxing mask to revitalise tired and dull skin; BB Seaweed, a nourishing, seaweed rich mask for sensitive faces; and The Sacred Truth, full of anti-aging ingredients.