Dubai PR Network, Online Press Release from Dubai and Middle East
 
Legal & Consulting Firm(Government, Legal & Humanity)
Filter PR by
  
P&G Files Infringement Lawsuit against CAO Group, Inc.
 

CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) filed a lawsuit on May 20, 2013 in the Southern District of Ohio against CAO Group, Inc., a manufacturer and distributor of dental products. The lawsuit alleges that CAO Group is violating P&G's intellectual property by manufacturing and selling its “Sheer White,” “Sheer FluorX,” and “Sheer DesenZ” products. The unauthorized use of patented technology is prohibited by law. P&G is suing CAO Group in order to protect its investment in its technology and its Crest Whitestrips business.

P&G revolutionized the process of at-home whitening with the introduction of Crest Whitestrips to the public in 2001, and has had a steady stream of innovations on its product over the past decade. Crest 3D White Whitestrips offer great consumer benefits, such as Crest 3D White's most advanced adhesion technology, to deliver an enhanced tooth whitening experience with no slip and no mess. Formulated with the same enamel-safe whitening ingredient dentists use, these teeth whitening systems remove set in stains below the enamel surface. The oral care technology used in Crest 3D White Whitestrips is a competitive advantage to P&G in the marketplace and P&G intends to protect its investment in the product.

“P&G has made significant investments in the innovations behind our Crest Whitestrips products. We treat infringements of our intellectual property rights protecting these innovations very seriously,' said Deborah P. Majoras, chief legal officer of P&G. “By filing a lawsuit against CAO Group, we are taking steps to protect this investment and our business.”


Posted by : Dubai PR Network Editorial Team
Viewed 13249 times
PR Category : Government, Legal & Humanity
Posted on : Thursday, May 23, 2013  4:10:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Luxoft Holding, Inc Files Registration Statement for Propose...
Next Story : Middle East's first online court case registration launched ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Drops of Youth [18910-Views]
Foreo Reveals the Ultimate Valentine's Gift List for Women [11438-Views]
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020. [10895-Views]
Show your Support for Australia alongside THT – That Hair Tho [10876-Views]
Zeitun Cosmetics Launch in UAE [10181-Views]
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift [10083-Views]
Corum And Joachim Horsley Light Up The Folies Bergère [9437-Views]
Elegant diamond-swathed Kalpa Kalparisma set to dazzle fine watch enthusiasts [7906-Views]
160 Years Young: Tag Heuer Kicks Off a Milestone Anniversary With the Re-edition of a Heue... [7845-Views]
Beleaf's Top 5 Vegan Supplements [7296-Views]
Foreo Reveals the Ultimate Valentine's Gift List for Men [6783-Views]
Seha Leads Discussions in Pediatric Medicine [6454-Views]
Oris pays tribute to the world's greatest jazz musicians with Art Blakey Limited Edition t... [6314-Views]
Traversetolo Vitre in blue dial makes stunning impact [6155-Views]
Spice It Up With Szechuan! Shake Shack is Celebrating the Chinese New Year With an Asian-i... [5673-Views]
Why this is the right time for TMCs to automate their processes? [5362-Views]
Beleaf Opens its Fifth Store in Springs Souk [5350-Views]
UAE Falconers League Kick Starts Competition with 10 teams in Al Ruwayyah [4593-Views]
The Data Center Market in 2020: What to Expect [4490-Views]
Lg to Join Forces With Cerence on Ai-powered Connected Car Platform [4337-Views]
Head to Freddy's for the Ultimate Frozen Custard Party [4294-Views]
HONOR Wins Big at CES 2020 with Growing Momentum of Wearables [4258-Views]
C Central Resort The Palm Welcomes 2020 with its Grand Opening in Dubai [4227-Views]
MoHAP's Training & Development Center Receives the Silver Award from the American Heart As... [4197-Views]
Secure Technologies and Artificial Intelligence in Focus for Airbus at Intersec 2020 [4099-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories