Dubai PR Network, Online Press Release from Dubai and Middle East
 
Legal & Consulting Firm(Government, Legal & Humanity)
Filter PR by
  
P&G Files Infringement Lawsuit against CAO Group, Inc.
 

CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) filed a lawsuit on May 20, 2013 in the Southern District of Ohio against CAO Group, Inc., a manufacturer and distributor of dental products. The lawsuit alleges that CAO Group is violating P&G's intellectual property by manufacturing and selling its “Sheer White,” “Sheer FluorX,” and “Sheer DesenZ” products. The unauthorized use of patented technology is prohibited by law. P&G is suing CAO Group in order to protect its investment in its technology and its Crest Whitestrips business.

P&G revolutionized the process of at-home whitening with the introduction of Crest Whitestrips to the public in 2001, and has had a steady stream of innovations on its product over the past decade. Crest 3D White Whitestrips offer great consumer benefits, such as Crest 3D White's most advanced adhesion technology, to deliver an enhanced tooth whitening experience with no slip and no mess. Formulated with the same enamel-safe whitening ingredient dentists use, these teeth whitening systems remove set in stains below the enamel surface. The oral care technology used in Crest 3D White Whitestrips is a competitive advantage to P&G in the marketplace and P&G intends to protect its investment in the product.

“P&G has made significant investments in the innovations behind our Crest Whitestrips products. We treat infringements of our intellectual property rights protecting these innovations very seriously,' said Deborah P. Majoras, chief legal officer of P&G. “By filing a lawsuit against CAO Group, we are taking steps to protect this investment and our business.”


Posted by : Dubai PR Network Editorial Team
Viewed 13103 times
PR Category : Government, Legal & Humanity
Posted on : Thursday, May 23, 2013  4:10:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Luxoft Holding, Inc Files Registration Statement for Propose...
Next Story : Middle East's first online court case registration launched ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [7960-Views]
Introducing Lunette: A Tool to Empower Women [5838-Views]
Show your Nanny some love and treat them to a Complimentary Haircut throughout August and ... [5508-Views]
Corum Golden Bridge Titane DLC - black beauty for the man of style [5057-Views]
Same Favourite Fragrance, New Innovative Products From the Ritual of Karma [4490-Views]
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19 [4441-Views]
Tazio Nuvolari Vanderbilt Cup [4435-Views]
Aesop's Parsley Seed Skin Priming Regimen [4410-Views]
Dubai Delivers on Tourist Volumes Again, With a Strong 8.36 Million Overnight Visitors in ... [4362-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection [4172-Views]
GEMS Education students shine with excellent A-Level examination results [4136-Views]
Ferragamo Urban - 2019 Fall/Winter Collection [4075-Views]
Scafograf Black Sheep - unconventionally exceptional [3995-Views]
Autumn / Winter 2019-20 Men's and Women's Sneakers Collection [3983-Views]
Corum Admiral Legend 42-Icon ahead [3941-Views]
Exceptional Playtime with Soundcore Vortex [3855-Views]
GUESS - The Perfect Tote [3819-Views]
Sandro: The Power Suit [3812-Views]
The Nordic Hall of the Heros is Open for Business - Aston Martin Valkyrie and Valhalla Tak... [3721-Views]
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs [3666-Views]
Hormann announces speed rolling shutter DD S6 [3623-Views]
Second Week of “Health & Tourism 2019” Campaign Witnesses Remarkable Participation in its ... [3605-Views]
Ralph Lauren Debuts “Wear Your Story” Denim Campaign [3605-Views]
The future of photography and videography is in Canon's hands, with five 2019 EISA Awards [3599-Views]
Get 50 per cent off back-to-school essentials at Dragon Mart [3575-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories