Dubai PR Network, Online Press Release from Dubai and Middle East
Animals & Pets(Home, Furniture and Interiors)
Filter PR by
Iams SO GOOD! Hosts Concert for Dogs
Iams SO GOOD! Hosts Concert for Dogs

Concert set to celebrate real love between people and pets at the launch of new Iams SO GOOD!

TORONTO--(BUSINESS WIRE)--On June 8, 2013: Iams is celebrating the real love between people and pets at Canada's first ever concert for dogs by Iams to launch its new Iams SO GOOD! dog food. As a valued and cherished member of the family, Iams believes that dogs deserve to eat delicious and nutritious food and have a little fun, too. The Iams SO GOOD! Doggie Jam will bring together as many as 5,000 dogs and their owners to celebrate real love at an event to remember. A 43 piece classical orchestra will entice pets of all sizes to enjoy the party!

To better understand the love between pets and their owners, Iams commissioned a survey facilitated by Taylor Nelson Sofres (TNS). The findings revealed that Canadian dog owners almost unanimously (95%) feel their dog is a member of the family*, which shows the special importance to provide them with nutritious and delicious food. According to the same survey, 96 per cent* of Canadian dog owners believe they know their dog well, yet only 32 per cent* are aware of the ingredients in the food they feed their dog*. With Iams SO GOOD! dog food, pet owners can rest easy knowing it's made with no added sugar, no dyes and no artificial preservatives: just real ingredients that taste 100 per cent yummy.

“Life is too short to eat boring and tasteless food, which is why we are thrilled to be launching our new line, Iams SO GOOD! in tandem with hosting Canada's first ever pet concert by Iams,” says Manon Lapierre, Communications Manager at P&G Canada. “We know pets are a part of the family and encourage pet lovers from the Greater Toronto Area to join us for a day of fun by celebrating their special bond with their furry friends!”

Of the Canadian dog owners surveyed by TNS, 35 per cent* say hearing is their dog's strongest sense and over one third of respondents say their dog enjoys listening to music*. But what kind of music do dogs love the most? With the intention of finding this out and getting thousands of tails wagging and dogs howling, the Iams SO GOOD! Doggie Jam will feature the Toronto Concert Orchestra and Chorus playing classical “dog” inspired music that is sure to delight pets and owners alike.

The Iams SO GOOD! Doggie Jam, will be the most exciting Iams pet-friendly event of the year! This special concert is designed for every member of the family, including those on four legs, to enjoy together. The event will offer attendees a free product coupon sample**redeemable for a bag of new Iams SO GOOD!, demonstration booths and music for everyone to enjoy.

Event details:

Saturday, June 8, 2013 (4:00 – 8:00 p.m.)

Echo Beach (next to Molson Canadian Amphitheatre)

999 Lakeshoke Blvd. West.

Toronto, Ontario

M6K 3L3

Tickets for the Iams SO GOOD! Doggie Jam are available from Ticketmaster:

Social Media Links:
Visit Iams on Facebook:
Follow Iams on Twitter: @Iams
Follow the IAMS SO GOOD DOGGIE JAM on Twitter: #IAMSSoGood

For more information on the pet concert or new Iams SO GOOD! pet food please visit:

Posted by : Dubai PR Network Editorial Team
Viewed 8278 times
PR Category : Home, Furniture and Interiors
Posted on : Thursday, May 23, 2013  4:07:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Iams SO GOOD! Celebrates Real Love at Canada's First Dog Con...
Next Story : Iams Home 4 the Holidays Helps Nearly 1.3 Million Animal Ado...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [8296-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [7131-Views]
Think LUNETTE for an earth-friendly period [6680-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [5313-Views]
ACE launches its new and inspirational Outdoor collection [5240-Views]
Chain Reaction [5203-Views]
Dress for Diwali With the Rack by Kachins [5094-Views]
Sandro Launches Evening Capsule Collection [4880-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4831-Views]
Celebrate guilt-free shopping to your fullest! [4752-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4728-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4691-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [4551-Views]
Handbags and Gladrags [4538-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4386-Views]
A new model for the ladies enriches the Corum AC-One collection with luscious femininity [4209-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4178-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [4099-Views]
The S Hotel Al Barsha reveals five new food and beverage offerings [4026-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [4020-Views]
Saif bin Zayed unveils first floating Smart Police Station [4014-Views]
Dubai Land Department welcomes Saudi Minister of Housing [4008-Views]
Save the Children Jordan launches TREE program “Transforming Refugee Education towards Exc... [3941-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3928-Views]
Sofas for Lavish Lounging from 2XL Furniture & Home Decor [3904-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories