Dubai, UAE, 23 May 2013 – Evian's Baby & Me film is already close to reaching a staggering 95 million views. Does it inspire you to meet your own ‘baby-me'? Now you can thanks to the unique evian baby & me app, available to download for free on Facebook, http://bit.ly/106kbdx iOS, http://bit.ly/11aZa0e Android, http://bit.ly/14R0d9M
Thanks to advanced facial recognition software, any face portrait uploaded will be “babyfied” in true evian live young style and can be easily shared through Facebook. Tennis ace Maria Sharapova and golfing pro Melissa Reid have both been ‘babified' and now everyone across the Middle East can turn back time and babyfy themselves and share their own very youthful image with family, friends and colleagues.
The app is part of the hugely successful evian Baby & Me global campaign, with the latest one-minute Baby & ME film receiving over 20 million views in the first two days including over 2.3 million views in the UAE and KSA alone since its launch in April. It is the most watched YouTube advert of 2013 to date . The video premiered at evian's “Live Young” playground at Dubai's Mall of the Emirates.
“The app is the first of its kind anywhere in the world and we are so excited to see what everyone thinks of their babified selves!” said Renaud Marchand, Middle East Zone director for evian, Volvic Export of Danone – responsible for bringing evian to the region. “This app is so unique and completely embodies evian's live young spirit so we hope everyone has fun discovering their inner youth.”
The launch of the app in the Middle East follows evian's “Live Young” playground and “Live Young” evian experience that has been enjoyed by over 19,000 people during its time at Mall of the Emirates, Dubai International Financial Centre, The Walk, Jumeriah Beach Residence and the fashionistas at Fashion Forward in Dubai over the past month. The playground's see-saw and swings were set amidst a French Alps background and equipped with a snow-making machine adding more fun to the playtime.
Visit evian's Middle East Facebook page to find out more www.facebook.com/evianMiddleEast or click here to view evian's “Baby & ME” advert, and here to see the behind-the-scenes making-of film.