The focus of the international beauty and wellbeing industry will be firmly on Dubai as Beautyworld Middle East 2013, the leading international beauty and wellness trade event is set to welcome visitors next week from Tuesday 28 to Thursday 30 May at the Dubai International Convention and Exhibition Centre.
The annual mega trade event that sets the tone and highlights the trends for the year ahead in one of the global beauty industry's most lucrative markets, is set to open 27% larger than its previous edition as demand for cosmetics, fragrances, skin and hair care products continues to rise.
With its comprehensive industry-wide reach and wide international acclaim, Beautyworld Middle East 2013 has drawn in a broad spectrum of exhibitors from as many as 51 different countries. With 24 official pavilions, including Turkey, France, Germany, US, UK, China and Thailand, the exhibition is set to scale new heights in terms of representation.
The Middle East's growing prominence as a high-spending and discerning market for quality beauty and wellness products makes it prominent on the priority lists of leading international brands,” said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. “As a result, Beautyworld Middle East continues to attract the attention of global beauty product manufacturers and suppliers looking to make their presence in this market. Over the years Beautyworld Middle East has served as a conduit into the region for many of today's top selling products,” he stated.
A large number of international brands have lined up product launches over the three days of the exhibition, targeting trade buyers and prospective customers from over 100 countries. A large number of these products are expected to feature on store shelves across the region in the coming season.
Some of the product launches scheduled for the show include: SPRET's Oro Gold 24K Vitamin C Mask, Lumson's customised packaging solutions for cosmetics, Nee Make Up's Double Exposure Spring/Summer Collection 2013, Floslek's line of dermo cosmetics and Spabulous Solutions' SpaBike, which is set to revolutionise the spa industry and is already a huge hit across France.
Exhibitors expressed great optimism at the prospects of Beautyworld Middle East, with many looking forward to generating fresh business leads at the exhibition.
Anna Hua from Coco Cosmetics, said: “We are a young and innovative company dedicated to manufacturing sensual fragrances and products to beautify and heal the skin. We're very excited about going to the Middle East, because it's known as an international hub for many countries, and that is the goal we envision for our products to be available everywhere.“
“Beautyworld ME has been a great success for Greiner, enabling us to showcase our complete product range and attracting end users such as salon owners, distributors, designers of beauty salons and spas from the Middle East region. Beautyworld Middle East delivers a superb opportunity for clients to see, try and feel the Greiner range, a high quality product “made in Germany,” said Michele El Badawi, Director Strategic Business Development of Greiner Middle East.
Naseem Ahmed Jawa, Director Retail of SPRET, said: “We believe that participating at Beautyworld Middle East 2013 will offer us an opportunity to interact with the professionals of the Middle East beauty industry. We look forward to productive interactions and exploring a variety of ideas for our unique retail concepts. Beautyworld Middle East also presents us with an ideal platform to launch the Oro Gold 24K Vitamin C Mask, as this world renowned exhibition is a one stop representation of the global beauty, wellness and fragrance industry.“
Beautyworld Middle East 2013 is, for the first time, showcasing a new dedicated section devoted to niche premium products. This section includes the Elements showcase all the way from New York. Elements will feature key clients who will highlight a range of elite products, predominantly in the fragrance category.
Also new to Beautyworld Middle East 2013 are the Organic Monitor Master classes and Tone It! by Pantone. The Master classes will focus on how to do business within the natural & organic cosmetics market. Meanwhile Pantone, the global authority on colour will be presenting the Autumn/Winter 2015 colour trends in conjunction with a series of seminars on colours and trends in the cosmetics and fashion industries.
The exhibition also includes the full complement of the many features at the show including, the Walk of Beauty by Madi International, Nail It! By OPI, Face It! By Enigma Beauty Group, Hair Education by the Salon Educators and the Spa & Salon Management Summit.