Dubai PR Network, Online Press Release from Dubai and Middle East
 
Healthcare(Healthcare & Medicine)
Filter PR by
  
Arthur D. Little creates strategy for healthcare launch excellence
 

Launch excellence can shorten time-to-market and deliver additional sales

LONDON-May 21, 2013 - (BUSINESS WIRE/ ME NewsWire)-- After years of low productivity, R&D in leading pharmaceutical and biotech companies is starting to deliver on its promises; the number of New Molecular Entities (NMEs) approved by the US FDA has leveled out and biotech companies' share prices are rising, indicating profitable business models. Now is the time for launch. Arthur D. Little's (ADL) latest viewpoint, ‘Launch excellence for new medicines,' assesses the key success factors for the successful launch of new medicines.

According to ADL's most recent project experience, launch excellence has the power to shorten time-to-market by four to six months and it can deliver additional incremental annual sales of up to €50m. In the past, it seemed natural for big pharma companies to launch NMEs in known business areas and territories. However, due to global market access challenges, companies need to transform their launch approach.

Healthcare delivery is undergoing a transformation due to the convergence of new developments in IT, telecommunications and medicine. Communications through social media, collaborations with telecommunications companies and joint software development with IT companies will become an integral part of future sales processes in the pharmaceutical industry. So how do companies manage the complexity of global product launch in a dynamic environment of emerging markets, new technologies and changing market access requirements?

“Launch organization is key,” say ADL's Healthcare practitioners. “Companies need to establish a launch governance, a culture of transparency and information exchange; and provide the appropriate structures and tools. The launch status should be constantly tracked to ensure that early signs of delays or underperformance are detected and tackled in time.”

To be successful in NME launches, ADL says it is not enough to analyze the market in terms of epidemiology, competitors, prescribers and previous ramp-up curves. Instead, launching companies should finalize the value proposition of the drug five years prior to launch. To prepare for the successful market entry, commercial and operational launch teams should integrate into R&D teams and a launch plan must be developed and tracked to bring everybody up to speed. Finally, companies need to engage with stakeholders in key markets to ensure the new therapy will meet their launch requirements.
The full report can be downloaded at: www.adl.com/Launch_excellence

*source: ME NewsWire

The release can be read online:http://me-newswire.net/news/7500/en


Posted by : Dubai PR Network Editorial Team
Viewed 10218 times
PR Category : Healthcare & Medicine
Posted on : Thursday, May 23, 2013  12:53:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Helping Dubai's working mothers give their babies best start...
Next Story : Dubai Thalassemia Centre's ‘help' campaign receives its firs...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Boss Bottled Infinite: Express Your Inner Self [24193-Views]
Chronoswiss adds beauty in blue to Sirius Chronograph Moon Phase collection [15140-Views]
Mouawad Announces New Partnership With the Miss Universe Organization [12450-Views]
Ncef-reverse Eyes – Filorga's New Ground Breaking Eye Care! [8918-Views]
A touch of elegance with Al Asel [8802-Views]
Roberto Cavalli's exclusive new duo of fragrances [8619-Views]
Ferrari 812 GTS: the V12 spider returns [8436-Views]
La Roche-posay Presents an Incomparable Skincare Experience With ‘My Skin Track UV;' the W... [8180-Views]
Tag Heuer Launches First Ever Emerald Green Dial Aquaracer (for Men & Women) in the UAE [7753-Views]
World's First Cartridge-Free Laser Printer Now Available in the UAE [7753-Views]
Tabreed demonstrates commitment to enhancing energy efficiency with ISO 50001 certificatio... [7302-Views]
Sony Middle East and Africa launches the new king of full frame mirrorless cameras – Alpha... [7131-Views]
A Journey of Belief: Caroline Leon goes the extra mile with DHL as she attempts to climb h... [7125-Views]
Corum Golden Bridge Round 39 for elegant lady [7046-Views]
The Ferrari F8 Spider: the evolution of the species [6594-Views]
Introducing Pestle & Mortar [6399-Views]
Introducing the Dyson V11TM Absolute cord-free vacuum [6368-Views]
Tissot Carson Automatic Urban vitality [6185-Views]
Energy Transition is Accelerating Across Countries Worldwide According to 2019 World Energ... [5917-Views]
Glamorous Gilda for elegant lady' [5838-Views]
Pan Emirates Home Furnishing welcomes Autumn with its new collection [5758-Views]
Trade Up Your Old Device For the Next Level Power Galaxy Note10 [5405-Views]
The art of knurling [5130-Views]
Breitling Announces Partnership With Etihad Airways [4990-Views]
Union Coop constructs two commercial centers in Al Badaa (Jumeirah) and Barsha 3 [4850-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories