Dubai PR Network, Online Press Release from Dubai and Middle East
 
Healthcare(Healthcare & Medicine)
Filter PR by
  
Arthur D. Little creates strategy for healthcare launch excellence
 

Launch excellence can shorten time-to-market and deliver additional sales

LONDON-May 21, 2013 - (BUSINESS WIRE/ ME NewsWire)-- After years of low productivity, R&D in leading pharmaceutical and biotech companies is starting to deliver on its promises; the number of New Molecular Entities (NMEs) approved by the US FDA has leveled out and biotech companies' share prices are rising, indicating profitable business models. Now is the time for launch. Arthur D. Little's (ADL) latest viewpoint, ‘Launch excellence for new medicines,' assesses the key success factors for the successful launch of new medicines.

According to ADL's most recent project experience, launch excellence has the power to shorten time-to-market by four to six months and it can deliver additional incremental annual sales of up to €50m. In the past, it seemed natural for big pharma companies to launch NMEs in known business areas and territories. However, due to global market access challenges, companies need to transform their launch approach.

Healthcare delivery is undergoing a transformation due to the convergence of new developments in IT, telecommunications and medicine. Communications through social media, collaborations with telecommunications companies and joint software development with IT companies will become an integral part of future sales processes in the pharmaceutical industry. So how do companies manage the complexity of global product launch in a dynamic environment of emerging markets, new technologies and changing market access requirements?

“Launch organization is key,” say ADL's Healthcare practitioners. “Companies need to establish a launch governance, a culture of transparency and information exchange; and provide the appropriate structures and tools. The launch status should be constantly tracked to ensure that early signs of delays or underperformance are detected and tackled in time.”

To be successful in NME launches, ADL says it is not enough to analyze the market in terms of epidemiology, competitors, prescribers and previous ramp-up curves. Instead, launching companies should finalize the value proposition of the drug five years prior to launch. To prepare for the successful market entry, commercial and operational launch teams should integrate into R&D teams and a launch plan must be developed and tracked to bring everybody up to speed. Finally, companies need to engage with stakeholders in key markets to ensure the new therapy will meet their launch requirements.
The full report can be downloaded at: www.adl.com/Launch_excellence

*source: ME NewsWire

The release can be read online:http://me-newswire.net/news/7500/en


Posted by : Dubai PR Network Editorial Team
Viewed 10358 times
PR Category : Healthcare & Medicine
Posted on : Thursday, May 23, 2013  12:53:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Helping Dubai's working mothers give their babies best start...
Next Story : Dubai Thalassemia Centre's ‘help' campaign receives its firs...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Foreo Set to Break the Beauty Stratosphere According to Experts [6978-Views]
Mother's Day Gift Guide 2020 [6625-Views]
Dina Akesbi joins Clio Beauty on the Professional Beauty GCC Mainstage on 18th Feb! [5453-Views]
St Valentine's Day' [5405-Views]
6 Trends That Will Dominate Beauty in 2020 According to Foreo [5374-Views]
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening at the Du... [4996-Views]
Jaguar Land Rover on Tour Sheikh Hamdan's Falcons Dominate Hurr Category in Fakhr Al Ajyal... [4898-Views]
V-Motif Western [4880-Views]
Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnership With Le... [4825-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [4801-Views]
Rado True Thinline Les CouleursTM Le Corbusier' [4801-Views]
5 Ways To Bring Spring's Top Trends Into Your Wardrobe [4770-Views]
HONOR Launches the Iconic Glass Designed HONOR 20 in the UAE [4703-Views]
City of Gold Rewarded 200 Jewellery Shoppers With 4 Million Worth of Dubai City of Gold Co... [4685-Views]
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range [4544-Views]
Introducing Zeitun Premium Face Care Collection [4185-Views]
Samsung's New Galaxy S20 Now Available for Pre-Order in the UAE [4105-Views]
SPORTMAX 50th Anniversary Capsule Collection [4099-Views]
Marks & Spencer, Britain's Best Loved Denim [4044-Views]
Dubai Customs Graduates 1st Batch of “Dubai Customs Leaders” Program [4032-Views]
Team Abu Dhabi Riders Grab Double Triumph On Dramatic Race Day in Kuwait [3995-Views]
Italian Food Exports to the UAE Increases by 11%, Reports ITA Ahead of Italian Participati... [3983-Views]
Aston Martin DBX Makes First Public Appearance in UAE [3953-Views]
Union Coop to Sponsor the FAZZA Championships for People of Determination 2020 [3916-Views]
AS World Group Global Roadshow Promotes Expo 2020 Dubai at 33rd African Union Summit in Ad... [3898-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories