IFF, one of the global leaders for the creation of fragrances and flavors, will be present on Beauty World Middle East, to present a collection of new fragrance creations, developed by Mr Dominique Ropion, VP Perfumer at IFF, specifically for the Middle-Eastern market. Mr Ropion is one of the world's most talented perfumers and the creator of Portrait of a Lady and Carnal Flower by Frederic Malle; Ysatis, Amarige and Very Irresistible by Givenchy; FlowerBomb by Viktor & Rolf; Acqua dio Gioia by Armani; Pure Poison by Christian Dior; Alien by Thierry Mugler; and many more. IFF is also happy to introduce its high end, 100% pure and natural LMR ingredients for perfumery.
At the forefront of natural ingredients for the perfume industry, IFF-LMR is a major player that has become known across the world for its 100% pure and natural products. The company is the result of the merger between one of the world's leading perfume makers and a specialist in the production of natural ingredients for perfumes. IFF-LMR redefines the standards of natural ingredients, selecting only the crème de la crème of flowers, plants, spices and resins to transform them into magnificent, tangible and absolute essences.
This year, IFF-LMR is launching Rose Water Essential™, a rose that contains all the elements of rose water except….water! Incredibly concentrated and deliciously scented, Rose Water Essential™ is an innovation that holds all the cards:
It offers perfumers a new, more contemporary and fresh olfactory aspect that closely resembles the scent of rose petals. It also resumes all the volatile compounds contained in the flower that traditional rose oils don't.
LMR Rose Water Essential™ provides all the cosmetic virtues of traditional rose water while reducing the bacteriological risks presented by its aqueous form to zero. Its
highly concentrated form - 333g of Rose Water Essential™ is equivalent to a ton of traditional rose water - also enables substantial savings on transport and storage costs.
Eco-luxurious, natural and sustainable, Rose Water Essential™ is very much in keeping with the quality and creativity that characterise IFF-LMR products. It epitomises the company's expertise and innovative strength in producing and processing natural ingredients.
IFF, already one of the leading global players, now intends to expand in the Middle East, and proposes its fragrance creation expertise and its IFF-LMR natural ingredients to regional players. Indeed, its tailor-made fragrance creations, crafted by the world's most famous perfumers to the tastes of Middle-Eastern consumers, and its exceptional100% pure and natural LMR ingredients, meet the needs of interested parties in the region:
- Prestigious fine perfume brands that combine creative wealth and innovation, and are looking for a true, global expert, with outstanding creative and R&D expertise
- A market that appreciates the most distinguished natural ingredients and has no hesitation in using them with relish and expertise.
- Local brands that will like IFF-LMR because of the extremely high quality of its raw materials and for its ability to create exceptional perfumes
IFF will exhibit in Hall 4, Stand 4D16 at the Dubai International Convention and Exhibition Centre from May 28 to 30, 2013.