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Youth icon

“Convinced that youth is in the genes, Lancôme put its advanced understanding of the still unexplored fields of genomics and proteomics to work at the heart of a skincare product, Génifique Youth Activating Concentrate, in 2009. Rarely in the history of cosmetics has a product been greeted with so much enthusiasm. Soon one of the bestselling Lancôme products worldwide, the winner of over 130 international awards, Génifique has become a benchmark in just three years, whereas it generally takes decades to attain the status of an icon. The little black bottle, as it is called in Asia, has become the must-have serum for millions of women and the first skincare step of their morning and evening routine.

Yet, we wanted to go one step further. In a short number of years, exceptional progress has been made, allowing for what at first seemed impossible: the development of a new Génifique designed to surpass the universally celebrated performance of the previous version. Advanced Génifique is a skincare product that repairs and activates the skin's signs of youth. It was certainly a bold move to completely recreate a skincare product acclaimed all over the world. However, to ensure that women are even happier and more beautiful, Lancôme rose to the challenge of making Génifique our most complete, most advanced and most perceptible Youth Activating Concentrate. ”

Youcef S. Nabi
Lancôme President

It took 13 years, three billion dollars of investment and the participation of leading scientists and research centres all over the planet to achieve the first complete human genome sequencing in 2003. 10 years later, techniques have advanced so significantly that it is now possible to establish a genetic profile in just 24 hours. In cosmetics, too, research has progressed at lightning speed, with Lancôme at the cutting edge. Very early on, our scientists sensed the potential of two related disciplines – genomics, the study of the expression of genes, and proteomics, the study of proteins, the signature of gene expression – and joined forces with some of the most eminent researchers in the field. Their intuition and research work came to fruition in 2009 with the launch of Génifique, the first Youth Activating Concentrate inspired by advances in genomics and proteomics. The culmination of 10 years' research, this iconic formula, proven effective on women of all skin types, represented nothing short of a beauty revolution – a breakthrough recognized by more than 130 prestigious international awards.

GÉNIFIQUE reinvents itself

Lancôme goes one step further in activating the appearance of youth. The result of 14 years of cutting-edge research and groundbreaking discoveries, protected by nine patents, Advanced Génifique has scientifically proven its effectiveness in repairing and activating 10 visual and tactile signs that characterize youthful skin. For all skin types, Advanced Génifique – the first and essential step of every beauty routine – is the solution for women who want to look younger.

An advanced double action
Day and night, Advanced Génifique performs a double action on key signs of youth: it repairs and activates visible signs for an unprecedented youthful skin result.

An advanced formula
More complete than ever before, the formula of Advanced Génifique benefits from our very latest research discoveries and is enriched with a biotechnology-derived ingredient that works in perfect harmony with the skin.
So advanced is this exceptional formula, it is patented until 2029. Each drop delivers almost 40% more active ingredients for exceptional results.

An advanced texture
For Advanced Génifique, Lancôme's formulation experts rose to a new challenge by creating an unparalleled texture. Fresh and more enveloping than ever, it is instantly absorbed to create an unbelievably replumping and protective cocooning sensation. On the surface, its only trace is a soft-as-silk finish and an almost indescribable yet clearly perceptible impression of fullness, firmness and bounce – the unmistakeable sensation of youthful skin.

An advanced design
While the iconic “little black bottle” remains unchanged, with its mysterious gradation offering a glimpse of the precious Youth Activating formula inside, its silver metal cap is now graced with the emblematic Lancôme rose. But you must examine the dropper to see the most significant change. The result of 15 months of design and as many of technical development, the Advanced Génifique self-loading dropper is inspired by automatic droppers used in research laboratories to precisely deliver the perfect dose. With one twist, it takes up just the right amount of product for optimal application. Morning and night, this essential step in every woman's skincare ritual could not be simpler.

For results that change the way women feel about their skin's youthfulness
Advanced Génifique is formulated to repair and activate 10 key visible and tactile signs of youth, day and night. From the first drops, skin appears smoother, suppler, more luminous.* After just 7 days, it looks visibly rejuvenated.* After 8 weeks, the 10 key signs of youth are significantly improved: it's clinically proven.**

* Self-evaluation – 34 women.
** Percentage of improvement of clinical scores by an independent expert – 34 women – 8 weeks – twice-daily application.

ADVANCED GÉNIFIQUE at the heart of LANCÔME skincare
Advanced Génifique is the very first step of every Lancôme skincare routine, no matter what the primary skin concern. Apply Advanced Génifique morning and night before a targeted correcting care or specialist cream.

Posted by : Dubai PR Network Editorial Team
Viewed 24760 times
PR Category : Lifestyle
Posted on : Wednesday, May 22, 2013  3:33:00 PM UAE local time (GMT+4)
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