Les Laboratoires Phytodia a French based research company, spin-off from academic research institutions, has announced today the launch of its organic cosmetic line Nature is Future at Beauty World Middle East 2013 in Dubai.
Phytodia builds on its extensive scientific expertise in the characterization of plant extracts to identify actives molecules relevant for skin aging and fat metabolism. Les Laboratoires Phytodia have a strong focus on mitochondria when assessing the performance of its active ingredients. Indeed mitochondria are the key organelles to enhance fat burning that is triggering the slimming effect as well as to reduce oxidative stress that is responsible for premature skin aging.
Nature is Future product line results from years of research performed by Les Laboratoires Phytodia in the field of mitochondrial functions. Among Mediterranean and alpine plants we have found that extracts from lady's mantle, savory and cherry stalk carry the best activities towards mitochondrial functions. They show great efficacy on skin elasticity and moisturization, as well as superior performance on wrinkles depth and fat deposition. By combining these innovative natural active ingredients with highly technical formulations, Nature is Future product line offers an unprecedented sensoriality for organic cosmetics to provide our customers with the best personal and natural skincare experience.
Régis Saladin, Chief Executive and Scientific Officer of Phytodia stated « We place emphasis on scientific studies to understand how the plant extracts work at the molecular, cellular and clinical levels, both for their safety and efficacy. In addition to their proven efficacy in placebo controlled clinical trials, their safety is established in compliance with the latest European regulation, and their organic quality is ensured by Ecocert certification ».
The products are simultaneously launched in Europe and the Middle East for demanding customers looking for high end products that combine science and nature. The line Nature is Future will be available in pharmacies in Saudi Arabia, Koweit, Qatar, Bahrein, Oman, Lebanon and Jordania, as well as through our online store (www.natureisfuture.ae).
Régis Saladin added that « the launch of Nature is Future at Beauty World Middle East in Dubai acknowledges the fact that the Middle East is a fast growing market for sophisticated cosmetics, with Dubai being an excellent business hub and springboard to access the regional markets ».
About PhytodiaPhytodia is a private company focusing on research and development of innovative plant extracts for the nutraceutical, pharmaceutical, and cosmetic indutries. Phytodia is headquartered in Strasbourg, France and is a member of the NovAliX group. More info at www.phytodia.com