Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
“House of Häagen-Dazs”introduced in Dubai
 

Luxury ice cream brand captivates with a mesmerizing experience

Dubai, United Arab Emirates -May 20, 2013 – ME NewsWire–Gourmetice cream brandHäagen-Dazs, invited guests to step into their new world of luxury, style and tasteat an exclusive cocktail reception for VIP guests and press. Dubai is the first market to establish the “House of Häagen-Dazs” and to convey its philosophy of iconic luxury, experience and superior craftsmanship much in the way a fashion house would do. 

“Where could be better to launch a campaign focusing on luxury and style than in Dubai? We are extremely excited to reveal the ‘House of Häagen-Dazs' to all our consumers,” said Laurent Favreau, General Mills MENAT Marketing Director.

Held at Magnolia, at Al Qasr Hotel, MadinatJumeirah, the private space was transformed to portray a physical impression of the “House of Häagen-Dazs”. Luxurious settings, decoration and refreshments gave guests an insight into the couture of the ice cream world.

While surrounded by a jazzy atmosphere, guests were treated to a selection of indulgent savory canapés and beverages before experiencing the pure and authentic taste of Häagen-Dazs. Flavors from the brand's Secret Sensations range; Chocolate Fondant, Crčme Brűlée and Meringue & Raspberry Fondant were served.

Next on the agenda for the “House of Häagen-Dazs” is a mall activation at the Dubai Mall from May 30 – June 1. The real life recreation of the “House of Häagen-Dazs” will invite consumers to step into a world of luxury, style, taste and experience.A world of couture ice cream, where the purest and best ingredients meet the finest craftsmanship… a place where each flavor has its own unique origins and story about what makes it so precious.

These activities follow the recent announcement of Bradley Cooper as the star of the brand's new campaign. 

The new multi-channel campaign features the superstar and Academy-Award nominee, and includes integrated advertising across magazines, outdoor and digital media, as well as throughout Häagen-Dazs shops around Middle East&North Africa.

About Häagen-Dazs
Häagen-Dazs, which created the super-premium ice cream category in 1961, is today sold in more than 50 countries around the globe. Known for its taste, quality and innovation, Häagen-Dazs is available in retail locations, fine hotels and at more than 750 Häagen-Dazs Shops worldwide.

Like us on facebook: Facebook.com/HaagenDazsMENA

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion.

General Mills MENAT (Middle East, North Africa and Turkey) offices are based in Dubai, United Arab Emirates. From Dubai, we manage our portfolio of International Brands across the Gulf, Levant, North Africa and Turkey. Countries where our products are sold include KSA, UAE, Kuwait, Qatar, Bahrain, Oman, Lebanon, Jordan, Egypt, Morocco, and Turkey.

*source: ME NewsWire

The release can be read online:http://me-newswire.net/news/7499/en


Posted by : Dubai PR Network Editorial Team
Viewed 15768 times
PR Category : Food Industry
Posted on : Wednesday, May 22, 2013  11:41:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : UEFA Champions League Final at the Qube Sports Bar
Next Story : Zafran: Biryanis and More promotion
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Foreo Reveals 5 Ways to De-Stress Your Skin [3833-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [3764-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [3514-Views]
Urgent Implementation of ICAO COVID-19 Guidelines Needed [3391-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [3264-Views]
Emirates Post Unveils Modern New Website and Look [3026-Views]
FEM Collaborates with Arab Comedian Maya Acra to Address the Taboo Around the Topic of Hai... [2931-Views]
Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for Vlogging in the... [2813-Views]
Blue Ocean for Islamic Finance Industry [2759-Views]
The Ultimate At-Home Facial [2722-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [2677-Views]
Commodity Weekly: Crude Oil Frets Geopolitics, Sluggish Demand Bounce [2624-Views]
Parmigiani Fleurier Toric Fleur [2341-Views]
Airline Debt to Balloon by 28% [2267-Views]
After April Passenger Demand Trough, First Signals of Uptick [2267-Views]
Twentieth “World Milk Day” Sees NFPC Innovate With New Products That Meet Changing Consume... [2194-Views]
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Prototype on th... [2161-Views]
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators [2136-Views]
The Legend Continues: Xiaomi Unveils Redmi Note 9 Pro and Redmi Note 9 [2128-Views]
SEHA Develops Cutting Edge Self-sterilization System for Ambulances [2103-Views]
Increasing Use of Screen-Time Causing Eye Problems in UAE Students [2070-Views]
Tips for Keeping Your Smartphone Clean [2058-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [2054-Views]
Honeywell Announces Opening of Gas Detector Factory in Saudi Arabia [2021-Views]
Al-Futtaim Technologies Implements Genesys Remote Working Solutions to Ensure Business Con... [2013-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories