The Region's First Conference of its Kind Leverages Opportunities in the GCC
Dubai, United Arab Emirates – 21 May 2013 - Brilliant minds in the global digital media arena to gather to share knowledge and expertise at the second annual Digital Media Forum 2013 (DMF) - the region's first conference of its kind, in a city identified as a prospect digital hub for the region. Set to take place this Wednesday May 22 and Thursday the 23rd, 2013 at the One & Only Royal Mirage, DMF will be attended by more than 400 CEOs, high-level executives, and entrepreneurs from the automotive, financial, FMCG, advertising and media industries.
With some 20 per cent of attendees from Western countries, the Digital Media Forum is a medium for leading figures to discover innovative opportunities for the lobbying of big ideas, effective planning and the strategic implementation of business both regionally and globally as well.
Najla Semaan Mazboudi, Managing Director of SPOTON Media Services and Events, who organised the forum, hopes DMF will foster creative decision-making.
“I strongly believe that integrating innovation into business objectives and enriching communication channels are key to being part of the region's digital revolution,” explains Mazboudi. “The GCC possesses promising resources that have the ability to facilitate growth into digital markets and deliver influential trends. However, the region needs to be educated on how to explore these capabilities and leverage opportunities.'
Day one of the DMF kicks off with Guy Yalif - Head of Global Product Marketing, Twitter, US – who will educate organisations on how to amplify creativity through consumer conversations, rich media and cross channel integration. Key high level executives from Google, Booz &Co and other top multinationals will then lead a panel on “Digital Content”. This is followed by a series of discussions featuring “Digital Disruption” and “Measuring Social Media Effectiveness”. Day one ends with Ralph Rivera – BBC's Director of Future Media and Member of the Executive Board – who will present “Bringing you the Future since 1922 – Innovation at the BBC”.
Inspiration peeks on Day two of the DMF as MBC discusses a case study on “Multi-Screen Behavior in MENA” and more TV talk goes on about “The Evolution of the TV Experience” by Vevo and a TED.com speaker. More panels on “Creating Engaging Content” and “The Impact of Social Media on Today's Youths” will be stirred by various speakers from Yahoo, Mindshare and JWT while “Mobile Future Trends” and “Mobile Powered Communities in Emerging Markets” will coach organisations on providing better services. A workshop entitled “From Social Media to Social Business”, moderated by DOTNXT, will take place throughout the day.
Dr. Houda Koussa, Managing Director of Archers - Research and Brand Consultancy - and Managing Partner of Digital Media Forum commented, “The Digital Media Forum will disseminate awareness through a wide range of topics that allow organisations to organically leverage themselves among the leaders of great technologies. This networking event brings together some of the leading minds in the digital media world of today who will highlight major consumer trends in the Middle East region and the world. This is bound to trigger and stimulate a multitude of opportunities for attendees who will explore possibilities for the advancement of their businesses in the region and possibly the world.”
The DMF has been supported by variety of multinational corporate sponsors who have stepped up to show their high interest in digital media trends of this region. With platinum sponsors that include the likes of Pepsi, OMD and MENACOM; Gold sponsors such as Twitter and Venture Communications, MTV, Trade Arabia and Zawya; and several media sponsors including Cicero & Bernay as PR consultants, Initiative as online consultants and Arab Advisors as research sponsors, this milestone event is bound to be a success for the second year in a row.
Mazboudi adds, “The overwhelming requests for sponsorship this year reflect the importance of Digital Media and further confirms that leading minds and organisations are eager and ready to learn more about adopting and integrating the power of social media in the region.”
Mazboudi also plans to launch the region's first Digital Media Awards by 2014 and is working on forums tailored to the Egyptian, Saudi and Lebanese markets as part of SPOTON's mission to create innovative events that inspire change.