· A revolutionary product which caters to almost half of the world's population with delicate skin
It is a well researched fact that almost half of world's population has sensitive skin, a complex dermatological condition, defined by abnormal sensory symptoms – a growing phenomenon worldwide caused by increased exposure to pollution, stress and chemicals.
Like in all parts of the globe, cases of sensitive skin are also quite common in the GCC, leading to high incidence of skin allergies and infection, especially among women. With such a huge prevalence of sensitive skin in the region, there was a clear demand for a product that caters to the needs of such skin.
Reinforcing its commitment to innovation, Henkel Arabia has announced the launch of Persil Sensitive in the region. Persil Sensitive is a continuation of the company's strategy to unveil products designed to customers' requirements and skin demands.
Persil Sensitive is tough on stains but soft on the skin. Coming in both liquid and powder form, Persil Sensitive is dermatologically-tested and free from irritants ingredients which can trigger a reaction on sensitive or allergy prone skin.
The new detergent works to remove tough stains giving brilliant results, while leaving clothes kind next to the sensitive skin, be it adults or the young ones. The new product is thus ideally designed to provide the best detergent experience for people with sensitive skin.
“Persil Sensitive gives the perfect laundry experience for those who have sensitive skin and is one of the most revolutionary launches at Henkel. This product is a result of our extensive research and development to launch products that are customized to the needs of our customers – considering that a large segment of the population across GCC has sensitive skin,” said Ahmad Nasser, General Manager-Laundry & Home Care.
For some individuals with sensitive skin, the residue left behind by the detergent irritates their skin. In order to prevent sensitive skin from becoming irritated, it is recommended to use a detergent that is designed to rinse away completely so no residue is left. “Persil Sensitive is the answer to all these woes,” added Nasser.
Persil Sensitive, containing among other ingredients, Marseille Soap and Almond Oil, offers peace of mind to the mothers, for they don't have to worry about the detergent causing any rashes on the skin, both theirs as well as their loved ones. While Marseille Soap and Almond Oil are soft on skin and don't irritate the skin. Persil Sensitive also gives the clothes a pleasant fragrance after every wash.
Henkel also provides a range of other skin care products such as Aok and Diadermine developed by dermatologists formulated for the needs of the skin.