Diversification spurred by growth of new office districts across GCC
Dubai, UAE, May 20th, 2013:Global furniture solutions leader Intermetal, a Group Harwal Company, has invested AED75 million to establish a new factory in Dubai. The state-of-the-art facility in Dubai Investment Park will design and manufacture office and institutional furniture solutions.
Over the past 23 years, Intermetal has become a formidable name in the UAE's hospitality industry, commanding over 80% share of the banquet and outdoor furniture market. In the education sector, the company has become the manufacturer and supplier of choice for private and governmental schools in the country. Intermetal is a leader in the design and manufacture of furniture solutions with products made in the UAE.
Bedros Bambokian, Executive Director of Group Harwal, described the milestone as a further example of the company's commitment to invest in the region's economy. 'Intermetal has embarked on an ambitious growth strategy across the GCC region.The rapid growth of office districts in the GCC and Africa region has encouraged us to diversify into the office furniture business. With an increasing number of international players moving their operations to the UAE, Intermetal is well-poised to meet the demands for all types of office environments,' Bambokian said.
As part of its investment, Intermetal has set up a 300,000 square foot factory fully equipped with advanced manufacturing capabilities including CNC bending and routing machines, robotized welding, powder coating and chrome plating lines, upholstery and woodworking. Branded IM Office, the full collection of office furniture spans executive desks, office desks, workstations, partitioning systems, conference furniture, meeting and training room furniture, computer tables as well as a wide range of ergonomic chairs.
'This was a major investment for us at a time when many companies were cutting back. The launch of our new furniture range reinforces our leadership position in the competitive furniture business. By manufacturing our products in UAE, we are able to control the quality and respond quickly and more effectively to the needs of our regional customers', Bambokian added.
The setting up of the new facility will help Intermetal service the growing number of business and office districts in the UAE and across the GCC, he said.