19 May 2013 - BROTHER INTERNATIONAL (GULF) FZE, one of the leading global manufacturers of laser and Inkjet printing devices, has announced that it will continue to focus on increasing MIF (Machines In Field) and expanding its market stronghold in the UAE as the company kicked off its Brother Premium Partner Program 2013 during a ceremony at the Jumeirah Creekside Hotel in Dubai. BROTHER INTERNATIONAL (GULF) further revealed that it will conduct more market visits and strengthen marketing support to partners, while intensifying its collaboration with UAE authorities to crack down on illegal resellers and counterfeit syndicates.
In announcing the winners of BROTHER's Achievement Awards 2012, the company also revealed that eight of its 14 premium partners have achieved double-digit sales growth in 2012, contributing to BROTHER's strong business performance in the previous year. Furthermore, BROTHER has signed nine new partners during the first quarter of 2013.
BROTHER INTERNATIONAL (GULF) also announced during the event that more rebates are now offered on equipment sales, while a new “Platinum” category has been introduced to recognize the major achievements of partners. Moreover, it was revealed that partners will work on a two-month rolling forecast to ensure equipment and consumables availability, as BROTHER INTERNATIONAL (GULF) reaffirmed its commitment to maintain open communication and strengthen relations with its strategic partners.
Soichi Murakami, Managing Director, BROTHER INTERNATIONAL (GULF) FZE, said: “BROTHER INTERNATIONAL is committed to cultivate and strengthen its strategic alliances as part of our long-term growth plan. Our partner program in the UAE has been particularly successful, giving us greater leverage to expand our market presence and generate more exciting business opportunities. The double-digit growth that our partners have achieved in the previous year further reflects the continuing success of BROTHER INTERNATIONAL as an organization that is committed to deliver best-value products and services to our partners and end-users. We have already signed nine new partners in 2013 taking the total Brother Premium Partners to 21 in the UAE and we will continue to introduce more innovative ways to strengthen our network and allow more people and businesses across the UAE to enjoy BROTHER's premium range of printing solutions.”
BROTHER INTERNATIONAL also conducted a presentation about its major achievements in 2012, which included periodical market visits and training programs, display of BPP Marketing materials across all 14 partner stores, the Quarterly Review Dinner at The Royal Ascot in January 2013, and the successful Raid Action in December 2012 that has resulted in increased sales of genuine consumables.
The winners of the BROTHER INTERNATIONAL Achievement Award 2012 were Satrah Computer Trading L.L.C., Sharaf DG L.L.C., Traid Aid Computers, Jumbo Electronics Co. LTD. LLC – Retail Division and Grace Computers.
Jazeerat Al Kanz Trading L.L.C., the partner that created a new “Platinum” category and one of the most active participants in BROTHER initiatives, led the Best Sales Growth 2012 winners after being proclaimed Gold Winner. Other winners were Proton Electronics Trading L.L.C. Silver Winner (1st Runner-Up – Silver Winner), and Buraida Computers L.L.C. Bronze Winner (2nd Runner-Up – Bronze Winner).
The 21 partners of BROTHER INTERNATIONAL's Premium Partner Program 2013 are Jazeerat Al Kanz Trading, Satrah Computer Trading, Yash Electronics Trading, Humaid B Computer Trading, Proton Electronics Trading, Hero Computer, Buraida Computers, Grace Computers, Trade Aid Computers, Jumbo Electronics, Max Electronic, and Sharaf DG. The new partners are AL Ershad Computer, LuLu Hypermarket, Al Arbaah Office Equipment, Al Suwaidi Computer, Al Mazher Electronics, Alpha Data, Qline Electronics, Al Calily General Trading, and Computer Depot.