Luxury Smartphone Accessorizer's Hotly Anticipated New Collection Inspired by English Rose
Dubai, United Arab Emirates - Luxury smartphone accessorizer Givori today launched its most opulent, sensual and anticipated product yet.
The company also announced a new partnership agreement with Damas Jewellery to sell products at select Damas Les Exclusives boutiques across the GCC market.
The Charlotte Spring/Summer 2013 Collection comprises an iPhone5 (64GB) customised with 19 karat rose gold, the finest grade rose coloured Mississippiensis alligator skin, diamonds, and adornments made from Chalcedony gemstones. All customisation elements are 100 per cent hand-crafted in Italy
Charlotte retails for AED 45,000 and is limited to fifty individually numbered pieces world-wide.
'Givori's beautiful products are perfect for Damas,” said Josh Morar, Brand Director, Damas, which will initially stock Givori at its Burj Al Arab Hotel, Dubai Mall and Wafi branches, before extending the partnership across the region.
“This is a company that gives vivid life to smartphones, and has pioneered an entirely new category of jewellery. We are especially proud to begin our new partnership with the stunning Charlotte Collection, which I am certain will prove a hit with our discerning customer.”
Stephanie Holden, General Manager, Givori, said:
“We are delighted to announce our new partnership with Damas, which is an explicit recognition that Givori products are not just luxury smartphones – they are unique pieces of jewellery in their own right.”
Givori's latest launch follows on from the huge success of previous Limited Edition Collections, including Scarlet, which sold out in just nine days.
“The Charlotte Collection is inspired by the English rose in springtime and is designed for women who exude charm, beauty and elegance. It is our most opulent and sensual product yet, evoking feelings of love and ethereal refinement,” said Holden.
One of Charlotte's most prominent design features is its abundance of solid 19 karat rose gold. The phone's exterior surface is cladded by master goldsmiths in the precious element and given a distinctive brushed finish, while all mechanical features have been constructed from scratch, including the buttons (navigation, power, and volume buttons) and SIM card tray.
Both the back exterior and carry pouch are made from the finest grade coral pink Mississippiensis alligator skin, studded with almost 1 carat of diamonds and hand finished with a distinctive rose gold stitching.
Another standout feature is the pink chalcedony gemstones, which are cut to form the centrepieces of a bee-shaped navigation button and the battery cover's decorative motif.
Givori has also gone the extra mile to combine exquisite aesthetics with technological heft, coating key parts of the smartphone in a nanotechnology film to combat oxidation, fingerprints and colour fading.
“To create our smartphones takes a lot of technical and artistic ingenuity, all of which could only ever have been achieved by our longstanding team of Italian craftsmen,” added Holden.
As with every GIVORI product, Charlotte comes with extensive post-sales support, including one year's warranty on all software, cosmetic and jewellery elements. All repairs include a free pick-up and delivery service.
Charlotte is now available at Damas Les Exclusives Boutiques (Burj Al Arab Hotel, Dubai Mall, and Wafi), select Axiom Telecom stores, Harvey Nichols – Dubai, Mall of the Emirates and Saks Fifth Avenue, Burjuman - Dubai, UAE.