• Renowned Dubai RJ Kris Fade Named as UAE Brand Ambassador for Sony's XB920 Headphones
Dubai-UAE: 16 May, 2013 – Sony, the leading consumer electronics and entertainment brand, today announced its association with popular RJ - Kris Fade of Virgin Radio Dubai 104.4 - as the UAE's brand ambassador for the new Sony XB920 headphones featuring a deep bass sound.
Teaming serious sound quality with ultimate styling, the new MDR-XB920 headphones from Sony takes its cue from latest music trends and provides club music lovers with a whole new look that brings the party right to their ears in style. Kris Fade, known for his signature style of radio entertainment and famed in the region for his breakfast radio program ‘The Kris Fade Show,' is ideally positioned to highlight and promote the XB series of headphones.
Speaking on the ambassadorship, Fade said: “I am extremely excited to be partnering with Sony, a brand that appreciates quality and style in equal measure. It gives me an excellent platform to interact with my listeners and music lovers in this region”.
“The new Sony XB920 headphones offer a truly remarkable deep bass experience for the user, as it wonderfully reproduces the lowest bass notes to give a whole new feel and effect to modern music. The foldaway feature of the headphones is great and unique as well, especially since it increases portability and storage ease more than bulky alternatives. Sony has certainly upped its portfolio with the XB series, and I believe the latest in the range has great potential for this market.”
Sony has, in addition, signed a partnership with Virgin Radio 104.4 to launch a series of radio contests targeted at customers visiting the Virgin Megastore at Mall of the Emirates in Dubai. Shoppers will be invited to go live on the radio from an on-site Sony/Virgin Radio kiosk, to enter a chance to win a Sony XB920 headphone set. The contest launches on the 16th May 2013.
The new MDR-XB920 headphones from Sony - In tune with the music scene
The stylish and chic XB920 makes a bold sonic statement with huge 50mm driver units and high-energy neodymium magnets for a dynamic frequency that faithfully reproduces every note, from the deepest bass to highest treble.
Thanks to the latest evolution of Sony's Advanced Direct Vibe Structure, extreme sub-bass is heavier and more compelling than ever. It's enhanced by a smooth refinement in low/midrange response to satisfy a wide range of modern music lovers.
Deep bass sound is just the beginning. The MDR-XB920 partners serious sound with refined, ultra-premium new looks that feature real aluminum accents. Take your favourite sounds anywhere: the headphone's ear-cups swivel flat for travel, neatly saving space in a rucksack or bag. There's also an alternative detachable cable and inline remote/microphone supplied for fingertip control of your MP3 player or hands-free chatting on your smartphone.
The new MDR-XB920 headphones by Sony are available in UAE from 16th May 2013.