Dubai PR Network, Online Press Release from Dubai and Middle East
Banking & Insurance(Banking & Investments)
Filter PR by
Emirates NBD and Gemalto celebrate the success of Go4it

The first multi-app banking card combining payment and contactless transit in the Middle East

Dubai, 14 May 2013 - Emirates NBD, a leading bank in the region, and Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today jointly celebrated the success of the world class Go4it card product. The successful partnership between Emirates NBD and Gemalto, was commemorated at an award ceremony, which took place alongside Dubai's Cards & Payment conference on May 14th 2013. The Go4it card, the first-of-its-kind in the Middle East, is a unique all-in-one banking card combining both payment and contactless transit functionalities for seamless access to Dubai's RTA public transport network.

Leveraging Emirates NBD's innovative approach and Gemalto's advanced contactless technology, the bank's Go4it card portfolio has proved a remarkable success since its launch at the end of 2011 and now accounts for close to 10% of credit cards issued by Emirates NBD. A high percentage of Go4it customers are new to the bank as customers identify the product to meet their needs. Card usage rates have increased and end users have commented that they appreciate the convenience and uniquely privileged features offered by the card. In addition to reducing the need to carry multiple cards, Go4it also enables fully automated top-up for both the RTA and SALIK eToll applications, ensuring that users are never left without the means to access public transport or the road network in Dubai.

A Gemalto street survey* conducted in Dubai underlines the attractiveness of this multi-application contactless approach with fully 82% expressing a strong interest in solutions that combine payment and contactless transit eTicketing. This confirms Emirates NBD's detailed understanding of and strong capabilities to answer market needs and offer the most advanced services to its customers.

“Go4it was a challenging and complex project, converging EMV and contactless transit, a very first in the region,” said R. Sivaram, SVP, Cards Business Head at Emirates NBD. “Gemalto has rich experience in both EMV payments and transit access and was the perfect partner for us in our aim to be the first to market. They provided comprehensive support at every stage of the project development and we are very pleased to be celebrating this successful partnership today.”

“Emirates NBD is recognized as a true pioneer in financial services, and has consistently set new standards in the delivery of innovative banking products and services. With this technological breakthrough, the bank continues to deliver best-in-class products and an enhanced experience to its customers,” said Emmanuel Payraud, Vice President of Financial Services & Retail at Gemalto Middle East. “We have worked in close partnership with Emirates NBD for many years and it is a privilege to have been involved in the Go4it card project. We are fully committed to supporting them with their future initiatives.”

* Street survey conducted amongst 500 Dubai residents by Salience Research on behalf of Gemalto – Dec 2012.

Posted by : Dubai PR Network Editorial Team
Viewed 12023 times
PR Category : Banking & Investments
Posted on : Thursday, May 16, 2013  3:11:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : INSUREX 2013-Shaping the future: acquisition, consolidation ...
Next Story : TestManager™ Automated Regression Testing is Core to Al Hila...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [4084-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [2735-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [2632-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [2538-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [2522-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2505-Views]
Emirates Post Unveils Modern New Website and Look [2255-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [2124-Views]
FEM Collaborates with Arab Comedian Maya Acra to Address the Taboo Around the Topic of Hai... [2120-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [2075-Views]
Blue Ocean for Islamic Finance Industry [2050-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [2042-Views]
Commodity Weekly: Crude Oil Frets Geopolitics, Sluggish Demand Bounce [1976-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [1939-Views]
Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for Vlogging in the... [1882-Views]
Airline Debt to Balloon by 28% [1878-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1755-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1714-Views]
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Prototype on th... [1685-Views]
Urgent Implementation of ICAO COVID-19 Guidelines Needed [1685-Views]
ATM Virtual to Focus on Potential Chinese Outbound Travel Market [1660-Views]
Tips for Keeping Your Smartphone Clean [1611-Views]
Twentieth “World Milk Day” Sees NFPC Innovate With New Products That Meet Changing Consume... [1587-Views]
Lincoln Aviator Presidential Takes on Bumps and Dips, Turning Every Trip into a Refined Jo... [1574-Views]
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators [1550-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories