The first comprehensive pharmacy range to reduce hyperpigmentation unites effective action, repair, protection, and anti-aging care in 4 extraordinary products.
Dubai, UAE 16 May, 2013 – Perfectly clear: Surveys conducted among women to discover what their ideal complexion is, elicit the spontaneous answer: “even skin tone”. That's the dream! But in reality, our complexion's perfect appearance is often marred by pigmentation marks. Many women aged over 40 currently have one or more extensive areas of hyperpigmentation, and younger women are also increasingly affected. This can also be seen in the fact that the global market for skin brighteners is rapidly growing. Sales of skin lightening products are estimated to reach $10 billion globally by 2015. “Youthful radiance depends to a great extent on how even the skin's pigmentation is. Only an even skin tone can optimally reflect light, which makes the skin look fresh and energized. There are actually many women who are unhappy about their appearance because they have pigmentation marks,” said Dr. Kerstin Bohnsack, Scientific Endorsement Eucerin®.
Once the dark marks appear, dreams of a porcelain complexion have to be put on hold. Hyperpigmentation is stubborn. In fact, it is one of the biggest challenges dermatologists are facing.
For more than 100 years now Eucerin® has been committed to developing products for diverse skin needs based on the latest scientific findings. In its development of a product that genuinely diminishes the appearance of pigmentation marks, the scientists at the Beiersdorf Skin Research Center started out at the place where pigmentation originates: the melanin synthesis. And they continued beyond all previous research efforts to develop EVEN BRIGHTER. This first comprehensive pharmacy range for pigmentation continuously reduces hyperpigmentation day after day with the most effective lightening active ingredient that the Beiersdorf development team has ever tested. The result is a more even skin tone and a radiant complexion – whatever your age is!
The solution lies in the causeEucerin® EVEN BRIGHTER acts at where the problem is caused – the place where melanin synthesis occurs. The products are formulated to prevent “excessive melanin” production and continuously reduce pigmentation marks. And the formula goes one step further by stimulating the repair of damages, nourishing and protecting the skin, thereby helping to prevent further premature aging. High UVA and UVB protection with SPF 30 in the day cream effectively screens the skin from the sun's harmful rays and protects against the formation of new pigmentation. Like all Eucerin® products, the products in the EVEN BRIGHTER range aren't just effective, they are also very well tolerated by the skin!
EVEN BRIGHTER can be used during pregnancy or when breast feeding without a problem because the products don't contain any vitamin A. Kerstin Bohnsack: “We have developed this comprehensive range for women who want to get their pigmentation under control while delivering optimum care to their skin and protecting it against premature aging. Women who are more concerned about wrinkles and loss of elasticity can also easily integrate specific products in the range in their skin care regimes.”
The anti-pigmentation range that boosts radiance
Eucerin® EVEN BRIGHTER Day CreamThe moisturizing day cream effectively diminishes and controls hyperpigmentation (e.g. freckles, melasma, age spots) day by day. It is formulated to nourish the skin, help prevent UV-induced DNA damage and stimulate the repair of any damage that has already been caused. High UVA/UVB protection (SPF 30) prevents the formation of new pigmentation marks. The result - the skin is optimal conditioned and protected, and the complexion becomes more radiant with each passing day. After only 4 weeks there is a marked reduction in pigmentation - an effect that improves over time with regular and continued use. Use: Apply to the entire face in the morning after EVEN BRIGHTER Concentrate.
50 ml; Dhs 115
Eucerin® EVEN BRIGHTER Night Cream
The moisturizing night cream effectively diminishes and controls hyperpigmentation (e.g. freckles, melasma, age spots). It is formulated to nourish the skin and to help repair UV-induced DNA damage overnight. The result - the skin looks fresh and relaxed when you wake up. It is optimal conditioned and the complexion becomes more radiant with each passing day. After only 4 weeks there is a marked reduction in pigmentation - an effect that improves over time with regular and continued use. Use: Apply to cleansed skin in the evening.
50 ml; Dhs 120
Eucerin® EVEN BRIGHTER Concentrate
The silky serum concentrate corrects existing pigmentation marks (e.g. freckles, melanosis, age spots) effectively. It is formulated to protect the skin from UV-induced DNA damage and to stimulate the repair of any damage that has already been caused. The result - the serum enhances the action of EVEN BRIGHTER Day Cream. After only 4 weeks there is a marked reduction in pigmentation, and the complexion becomes even-toned and radiant - an effect that improves over time with regular and continued use. Use: Apply a hazelnut size amount in the morning before applying the EVEN BRIGHTER Day Cream.
6x5 ml; Dhs 131
Eucerin® EVEN BRIGHTER Spot CorrectorThe practical pigmentation corrector pen lightens freckles, sun spots, and age spots effectively and right on the spot. The result - after only 4 weeks there is a marked reduction in hyperpigmentation - an effect that improves over time with regular and continued use! Use: Apply once or twice a day after cleansing precisely on the affected areas only (freckles, sun spots and age spots)
5 ml; Dhs 97