Dubai PR Network, Online Press Release from Dubai and Middle East
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
Chopard pays tribute to the legends of 1950's Italian cinema and unveils ‘La Strada' timepiece collection at Dubai Mall
 
Chopard pays tribute to the legends of 1950's Italian cinema and unveils ‘La Strada' timepiece collection at Dubai Mall

Dubai, UAE – 15th May 2013: La Strada - the extraordinary evocative power of these words single-handedly conveys the birth of a legend, that of filmmaking according to Federico Fellini. This was the film that made the director a household name and earned him his first international success. Fellini stands for a kaleidoscope of images now ingrained on the collective consciousness: the glamour of the Fifties, the magic of light sublimated by black and white, the strength and the timeless beauty of women. Fellini also spells a singular approach to dramatic composition, based on poetry, fantasy, the infinite power of love, as well as eternal beauty confronting the world and its prevailing chaos. These are the very values that have pervaded the spirit and the aesthetic of the House of Chopard right from its origins.

Symbolising Italian neo-realism, La Strada is a film imbued with lyricism and a luminous life force that remains undimmed by the brutality of the world. Federico Fellini's beautiful wife, Giulietta Masina, literally lights up the screen, suffusing the film with her vibrancy, her charisma and her elegance in the face of adversity. A keen film-lover, Caroline Scheufele, Chopard's Co-President and Artistic Director, explains: “Chopard has always been keen to support and accompany actors and actresses, and we wished to pay tribute with La Strada to the producer who perhaps did the most to put women in the spotlight. In designing this model, I found myself entranced  by all these cinematographic images… Looking at a film reel inspired me for the lines of La Strada. This collection is a tribute to black and white movies, to Fellini's film-making, and to the timeless appeal of cinema.”

Chopard once again testifies to its intimate ties with cinema by celebrating this masterpiece in the history of the silver screen. The complete collection of watches and jewellery inspired by it embody the unique grace and spirit of La Strada. The newly designed supple and cambered curves are a tribute to eternal femininity, echoing the legendary statuesque figures of the 1950s and the distinctly “couture” spirit that defined the era.

The pure, geometrical lines of the case evoke the graphic symmetry of a film reel. It smoothly embraces the wrist, while the round and exquisitely crafted mesh bracelet highlights its inimitable femininity. The watches driven by quartz or mechanical movements come in a wide array of variations: white, rose or yellow gold; gem-set or polished, as well as in full-pavé versions. The jewellery line reflects this unmistakable sensuality and offers the same perfectly balanced lines symbolising elegance and femininity. It comprises a range of pendants, rings and earrings, composing a complete line radiating an aura of immemorial majesty.



Posted by : Dubai PR Network Editorial Team
Viewed 23308 times
PR Category : Lifestyle
Posted on : Thursday, May 16, 2013  12:53:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : TIFFANY & CO. JEWELS STAR IN THE GREAT GATSBY JEWELRY
Next Story : SWATCH JOINS GRAND SLAM FANS IN PARIS FOR ROLAND-GARROS FRE...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Holiday Hair-Styling Essentials from VIERRO [12249-Views]
'Tis the Season to Be Glamorous - Beauty Essentials from GlamBeaute.com! [12121-Views]
Luxe Beauty Gifts for your Loved Ones this Festive Season [12115-Views]
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation [11657-Views]
Your Holiday Gift Guide for Her [11620-Views]
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List [11303-Views]
New year, New You with Lunette [10150-Views]
Uncovering the Beauty of Mechanics' [10132-Views]
Weather-proof your hair with HASK [9620-Views]
Free gold coins at Malabar Gold & Diamonds Festival. [9211-Views]
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the prestigious... [8772-Views]
The Real Secret to 10 Years Younger: Argan Face Oil [8418-Views]
OMEGA Celebrates The New James Bond Watch in New York [8345-Views]
Retrograde Fusion' [7460-Views]
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Unity Crown, ... [6179-Views]
Berkan Steakhouse Launches in Dubai [5630-Views]
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations [4490-Views]
Dubai Festival City Mall Visitors In for A Jolly Festive Season Like No Other in Dubai [4484-Views]
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar [4252-Views]
Emotional and highly dynamic: the design of the MINI John Cooper Works GP. [4240-Views]
Dubai Cares' Volunteers bring hope to children in remote village in Senegal [4227-Views]
Best Menswear Items [3989-Views]
Customs World inks MoU with Indonesia to roll out World Logistics Passport [3989-Views]
Statement Cardigans [3904-Views]
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura School in U... [3849-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories