May 15, 2013:-Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the recent Middle East launch of Vatika Argan Shampoo, Garlic Shampoo and Black Seed Shampoo, which are all new variants of the Vatika range of shampoos. Taking advantage of the most potent natural ingredients used for hair care in the Arab world, the new variants of the Vatika range have been specially formulated to treat common hair problems, including hair loss which has affected more than a third of respondents in a survey among UAE consumers.
Vatika Argan Shampoo uses the unique properties of Argan that moisturize and soften hair. Known as “Liquid Gold” in Morocco where it is sourced, Argan is an extremely rare ingredient that is gaining popularity in the world of hair care because of its ability to replenish, moisturize and soften dry, wavy and unmanageable hair.
Vatika Garlic Shampoo is rich in anti-toxins that help cleanse hair follicles and promote natural hair growth. Garlic has been used since ancient times across the region and is well-known to promote natural hair growth and prevent breaking, falling and weak hair.
Vatika Black Seed Shampoo also uses an ancient and powerful ingredient renowned in the Arab world for curing many illnesses. Known as “The Seed of Blessing” in the region, Black Seed adds strength and shine and offers complete protection against damaged, falling and dull hair.
Each shampoo variant will have a corresponding conditioner, with the same benefits.
Manish Singh, Category Head, Dabur International, said: “The Vatika Argan Shampoo, Garlic Shampoo and Black Seed Shampoo and the conditioners take advantage of potent natural ingredients that are widely known in the Arab region for their excellent hair care properties. The extensive research and development capabilities of the Vatika team have certainly brought us closer towards such single ‘Alpha' ingredient-based products, which are becoming a major trend worldwide. Moreover, the ingredients of these new variants have been sourced from the best locations, such as Garlic from Spain, Argan from Morocco and Black Seed from Turkey, fulfilling the brand promise of Vatika to deliver the best natural solutions to all kinds of hair problems. With the launch of these new variants, Vatika consolidates its firm grip on the regional market as we reaffirm our commitment to constantly develop and introduce new products that match the expectations and specific hair care needs of different consumers in the region.”
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur's International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.