- Alicia takes the Freestyle to new heights for 2013 as she introduces wedges to Reebok Classic
UAE: Tuesday 14th May, 2013: - Reebok Classic's partnership and design collaboration with Alicia Keys continues this season with Alicia taking her favorite Classic silhouette to new heights as she re-introduces the iconic Freestyle silhouette and pairs it with a stylish hidden wedge heel to create the Freestyle Hi Wedge A.Keys.
Alicia's twist on the Freestyle pays homage to its Classic heritage while incorporating a fashion forward element. Alicia has stayed true to the DNA of the Freestyle product, with characteristic double straps, 3 iconic collar puffs and Freestyle heel counters, but has updated it with an on-trend twist.
The Reebok Classic X Alicia Keys Spring/Summer 2013 collection is introduced in the Middle East region with the Chi Street Pack featuring bright, sporty color blocking, candy pop color explosions of neon pink and bright yellow with a real sport luxe feel.
Alicia draws inspiration from various aspects of her life when working on her collections for Reebok Classic, from her love of street culture to her glamorous on-stage experiences and her eclectic style influences. Working collaboratively with the Reebok Classic design team gives Alicia the opportunity to express her creative talent in the art-form of fashion. Alicia says, “The Freestyle has always been a part of my style—so I'm really excited to give it even more of an edge,” said Keys. “I'm feeling deeply inspired this year with the new album, tour, and everything that's going on in my life. Creativity is limitless in its possibilities and I love that I get to express myself in a whole new artistic way through the design of these collections.”
The Freestyle Hi Wedge A.Keys is available at Reebok stores in the UAE located at The Dubai Mall, Mirdif City Centre and Dubai Marina Mall and Reebok stores in Kuwait at Avenues and Al Kout Malls.