Dubai PR Network, Online Press Release from Dubai and Middle East
 
Houseware Technology(Home, Furniture and Interiors)
Filter PR by
  
Gemalto's street survey in Dubai reveals overwhelming appetite for contactless technologies
 

Announcement

Dubai 13th May 2013 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has published the results of a street survey conducted amongst Dubai residents, revealing an overwhelming appetite for using contactless technologies not only with their banking cards, but also directly from their mobile phones, using Near-Field-Communication (NFC) technology. This enthusiasm extends beyond the replacement of cash and encompasses a host of other applications such as public transport access, loyalty schemes and e-tickets for major music and sports events. Moreover, the survey suggests the younger generation is most likely to kick-start this new era in speed and convenience transforming the UAE's deep-rooted attachment to notes and coins.

A change is on the cards

The most significant finding is that 80% of all the respondents said they would either like' or love' the opportunity to use contactless banking card technology on a regular basis. Even more popular was the possibility of multi-application cards, which support both payment and contactless transit ticketing in one single card, doing away with the need to carry numerous different cards for everyday activities such as shopping and commuting. Being able to have a multi-function card was particularly popular amongst the younger generation aged 18-24 years old, currently the most frequent users of public transport.

The survey results suggest that this younger age group widely recognized for willingness to adopt new technologies and many of which do not yet have payment cards would easily leapfrog to contactless banking cards. This is an interesting finding for UAE's banks and financial institutions which can look into the contactless feature as an extremely effective way to draw the younger generation into the world of mainstream banking.

The large majority of respondents (87%) also clearly recognize contactless payment as a way to streamline everyday activities by shortening waiting queues at the tills when shopping or commuting.

The age of Mobile NFC

Another striking finding from the survey is that when it comes to using contactless technology on mobile phones, interests get even stronger with some 85% of those surveyed saying they would like' or love' to use their handset as a contactless payment method for goods and services. Payment applications in shops and at vending machines ranked the highest, yet other popular mobile contactless applications cited included e-Loyalty programs to automatically collect vouchers and discount at shops and safeguard them on a mobile wallet. NFC e-ticketing also emerged as a favorite, reinforcing the support for RTA in Dubai, which is in the process of deploying just such an application with leading mobile operators in the region. The ability to download e-Tickets for theaters, concerts and sporting events, together with mobile NFC based identity and access badge in the working place, rounded up the top 5 most desirable mobile contactless applications.

An encouraging 72% of the respondents see no obstacle at all in the use of mobile NFC. One of the other notable findings show very few respondents, only 5%, cited concerns over security as an obstacle to using contactless payment. People are getting more aware of the technology, only 16% of respondents had never heard of it before. The numerous deployments of NFC and contactless cards around the world have largely contributed to educating the market, making people more accustomed to those new payment means, and more trusting of the technology, replacing initial skepticism by a simple desire to start taking advantage of the benefits.

Commenting on the results, Eric Claudel, Senior Vice President of Telecommunication at Gemalto Middle east, said: The feedback suggests that the momentum behind contactless payment technologies in the Middle East is reaching a tipping point, and it is no longer an if, but rather when, it will become a part of everyday life. Historically, the region has retained a strong attachment to cash: over 75% of transactions are completed in this way. With ABI research forecasting that 85% of payment terminals will be contactless-ready by 2016, soon the gentle tap of a phone or card will increasingly provide a truly compelling alternative for consumers over their long held attachment to notes and coins.


Posted by : Dubai PR Network Editorial Team
Viewed 9461 times
PR Category : Home, Furniture and Interiors
Posted on : Monday, May 13, 2013  10:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : PROFESSIONAL SOUND AND LIGHT INDUSTRY BOUNCES BACK IN 2013
Next Story : ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [7125-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition The Powerpuff Girls B... [6875-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [6570-Views]
Think LUNETTE for an earth-friendly period [5722-Views]
ACE launches its new and inspirational Outdoor collection [4654-Views]
Dress for Diwali With the Rack by Kachins [4551-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4526-Views]
Chain Reaction [4526-Views]
Sandro Launches Evening Capsule Collection [4319-Views]
A Gift of Gold' offers at Malabar Gold & Diamonds [4246-Views]
Celebrate guilt-free shopping to your fullest! [4148-Views]
Handbags and Gladrags [4142-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4111-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4093-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4050-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4020-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3898-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be I... [3874-Views]
Peugeot Boxer 4x4 Concept Revealed [3855-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3770-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3697-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3697-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3672-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3672-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3593-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories