Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
DDB Chairman Emeritus to join Sir Bob Geldof at Business Breakfast
 

Rules are for people who don't know what to do, says DDB's Reinhard

A DDB Breakfast Series, Sir Bob Geldof talking Creativity and Humanity
Capital Club, DIFC, Dubai
Thursday May 16, 2013

Dubai, May 13 2013: Sir Bob Geldof, the celebrated Irish musician, businessman and human rights activist and Keith Reinhard, Chairman Emeritus, DDB Worldwide will spearhead a debate on the relationship between Creativity and Humanity at a special invitation-only breakfast briefing at Dubai's Capital Club, later this month.

Sir Bob is billed to open the inaugural session of DDB's ‘A Breakfast With….' series on May 16 to a guest list representing a cross-section of C-suite executives from the UAE's leading business sectors. The initiative is conceived by DDB Dubai and PDDB Saudi Arabia.

“Marketers are at their best when they create communication that simultaneously lifts sales, spirits and society,” said Reinhard.  DDB Worldwide is one of the world's largest and most awarded advertising and marketing networks.

Dominic Gothard, Senior Vice President, DDB Dubai and KSA said that throughout the firm's 64 year history, it has placed great importance on creativity and humanity in the workplace with DDB agencies being encouraged to dedicate time and talent pro bono to issues and causes aimed at bettering the world.

Reinhard and the Boomtown Rats lead singer will suggest how the power of creativity can lead to business and personal success, suggesting that rules actually dilute compliance, innovation and excellence.

Geldof used his rock star status to create the internationally successful Band Aid and Live Aid campaigns, as well as spearhead the Live 8 initiative to ensure Africa's plight did not slip off international agendas. He was knighted by Britain's Queen Elizabeth in 1986.

“In a creative organisation the stronger the collaborative culture, the less need for structure. But the opposite is also true – the weaker the culture, the more need for structure,” Reinhard said.
 
The Chairman Emeritus explained that DDB's global team is guided by what he calls ‘the four pillars of freedom -  the Freedom from fear, the Freedom to fail,  Freedom from chaos and the Freedom to be.

“Creative people thrive in environments that stimulate and reward original thinking – where freedom is valued and controls are kept to a minimum. Indeed, rules are for people who don't know what to do,” he concluded.

The inaugural ‘Breakfast With' event is jointly hosted with DDB's digital agency, Tribal DDB along with Tracylocke, a consumer and shopper marketing engagement agency, and CRM/DM full-service house, Rapp. 


Posted by : Dubai PR Network Editorial Team
Viewed 12359 times
PR Category : Real Estate & Retail
Posted on : Monday, May 13, 2013  8:40:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Hozpitality Group brings together UAE's Hospitality General ...
Next Story : DUBAI'S RESURGENT HOTEL INDUSTRY PRESENTS OPPORTUNITIES FOR ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [7125-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6875-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [6570-Views]
Think LUNETTE for an earth-friendly period [5722-Views]
ACE launches its new and inspirational Outdoor collection [4654-Views]
Dress for Diwali With the Rack by Kachins [4551-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4526-Views]
Chain Reaction [4526-Views]
Sandro Launches Evening Capsule Collection [4319-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4246-Views]
Celebrate guilt-free shopping to your fullest! [4148-Views]
Handbags and Gladrags [4142-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4111-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4093-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4050-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4020-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3898-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3874-Views]
Peugeot Boxer 4x4 Concept Revealed [3855-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3770-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3697-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3697-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3672-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3672-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3593-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories