Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
DDB Chairman Emeritus to join Sir Bob Geldof at Business Breakfast
 

Rules are for people who don't know what to do, says DDB's Reinhard

A DDB Breakfast Series, Sir Bob Geldof talking Creativity and Humanity
Capital Club, DIFC, Dubai
Thursday May 16, 2013

Dubai, May 13 2013: Sir Bob Geldof, the celebrated Irish musician, businessman and human rights activist and Keith Reinhard, Chairman Emeritus, DDB Worldwide will spearhead a debate on the relationship between Creativity and Humanity at a special invitation-only breakfast briefing at Dubai's Capital Club, later this month.

Sir Bob is billed to open the inaugural session of DDB's ‘A Breakfast With….' series on May 16 to a guest list representing a cross-section of C-suite executives from the UAE's leading business sectors. The initiative is conceived by DDB Dubai and PDDB Saudi Arabia.

“Marketers are at their best when they create communication that simultaneously lifts sales, spirits and society,” said Reinhard.  DDB Worldwide is one of the world's largest and most awarded advertising and marketing networks.

Dominic Gothard, Senior Vice President, DDB Dubai and KSA said that throughout the firm's 64 year history, it has placed great importance on creativity and humanity in the workplace with DDB agencies being encouraged to dedicate time and talent pro bono to issues and causes aimed at bettering the world.

Reinhard and the Boomtown Rats lead singer will suggest how the power of creativity can lead to business and personal success, suggesting that rules actually dilute compliance, innovation and excellence.

Geldof used his rock star status to create the internationally successful Band Aid and Live Aid campaigns, as well as spearhead the Live 8 initiative to ensure Africa's plight did not slip off international agendas. He was knighted by Britain's Queen Elizabeth in 1986.

“In a creative organisation the stronger the collaborative culture, the less need for structure. But the opposite is also true – the weaker the culture, the more need for structure,” Reinhard said.
 
The Chairman Emeritus explained that DDB's global team is guided by what he calls ‘the four pillars of freedom -  the Freedom from fear, the Freedom to fail,  Freedom from chaos and the Freedom to be.

“Creative people thrive in environments that stimulate and reward original thinking – where freedom is valued and controls are kept to a minimum. Indeed, rules are for people who don't know what to do,” he concluded.

The inaugural ‘Breakfast With' event is jointly hosted with DDB's digital agency, Tribal DDB along with Tracylocke, a consumer and shopper marketing engagement agency, and CRM/DM full-service house, Rapp. 


Posted by : Dubai PR Network Editorial Team
Viewed 12298 times
PR Category : Real Estate & Retail
Posted on : Monday, May 13, 2013  8:40:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Hozpitality Group brings together UAE's Hospitality General ...
Next Story : DUBAI'S RESURGENT HOTEL INDUSTRY PRESENTS OPPORTUNITIES FOR ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [7960-Views]
Introducing Lunette: A Tool to Empower Women [5838-Views]
Show your Nanny some love and treat them to a Complimentary Haircut throughout August and ... [5508-Views]
Corum Golden Bridge Titane DLC - black beauty for the man of style [5057-Views]
Same Favourite Fragrance, New Innovative Products From the Ritual of Karma [4490-Views]
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19 [4441-Views]
Tazio Nuvolari Vanderbilt Cup [4435-Views]
Aesop's Parsley Seed Skin Priming Regimen [4410-Views]
Dubai Delivers on Tourist Volumes Again, With a Strong 8.36 Million Overnight Visitors in ... [4362-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection [4172-Views]
GEMS Education students shine with excellent A-Level examination results [4136-Views]
Ferragamo Urban - 2019 Fall/Winter Collection [4075-Views]
Scafograf Black Sheep - unconventionally exceptional [3995-Views]
Autumn / Winter 2019-20 Men's and Women's Sneakers Collection [3983-Views]
Corum Admiral Legend 42-Icon ahead [3941-Views]
Exceptional Playtime with Soundcore Vortex [3855-Views]
GUESS - The Perfect Tote [3819-Views]
Sandro: The Power Suit [3812-Views]
The Nordic Hall of the Heros is Open for Business - Aston Martin Valkyrie and Valhalla Tak... [3721-Views]
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs [3666-Views]
Hormann announces speed rolling shutter DD S6 [3623-Views]
Second Week of “Health & Tourism 2019” Campaign Witnesses Remarkable Participation in its ... [3605-Views]
Ralph Lauren Debuts “Wear Your Story” Denim Campaign [3605-Views]
The future of photography and videography is in Canon's hands, with five 2019 EISA Awards [3599-Views]
Get 50 per cent off back-to-school essentials at Dragon Mart [3575-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories