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RENAULT KOLEOS AND CATERHAM F1 TEAM DRIVER CHARLES PIC IN A CREATIVE ONLINE ADVERTISING CAMPAIGN
 
RENAULT KOLEOS AND CATERHAM F1 TEAM DRIVER CHARLES PIC IN A CREATIVE ONLINE ADVERTISING CAMPAIGN

 After Mark Webber's drive of the Renault Duster in the dunes of Oman last year, Renault is coming back with another original film starring Charles Pic, Caterham F1 team driver & Renault Koleos.
 Renault has been involved in Formula One since 1977. Since 2007, the carmaker is empowering four teams with its RS27, Red Bull Racing, Lotus F1 Team, Caterham F1 Team and Williams F1 Team.  

Renault has teamed up with Charles Pic, driver for the Renault-powered Caterham F1 Team, to make an original ad film featuring the Renault Koleos, as part of an online promotional campaign launched from May 15th    http://www.youtube.com/watch?v=NEa8UsxK4o8

The shooting of the film took place in Dubai at Al Qiyada showroom of Arabian Automobiles Renault, the exclusive Renault dealership in Dubai and the Northern emirates.

The plot of the film revolves around the Formula One driver's expectations from a day-to-day vehicle, marking a parallel between the Renault Koleos and his one seater F1 car. The storyboard highlights the strengths and features of the Renault Koleos in clean, uncluttered shots.

Chief among these qualities are the Renault Koleos reliability, with its power train of 2.5L engine, CVT transmission and 170 horse power issued from the Renault Nissan Alliance; added safety, with its six airbags; hill start assistance and hill slope control; ESP with Anti Slip Regulation; comfort, with its dual zone air-conditioning, leather interior and electric panoramic sunroof; advanced technology, with Bose sound system; digital media connectivity - USB and iPod docks; Bluetooth capabilities, Renault key-less smart card; navigation assistance; 4WD differential lock, and roominess, with a segment-topping cabin space.

Charles Pic said: “I enjoyed my time here in the UAE with Renault Middle East, participating in the shooting of the Renault Koleos video. It is great to be able to do more activities with Renault - a brand that has often supported me in my career. I had a pleasant driving experience with the Renault Koleos, which in my opinion is a good SUV.  It was pretty cool to drive it, both in the city or off-road.”

The Renault Koleos comes with a raft of driver-friendly high-end features including hands-free entry and ignition, electronic parking brake, automatic headlight and windscreen-wiper, Xenon headlamps, and cruise control with speed limiter.

The Renault Koleos, which can be specified with either 4x2 or 4x4 transmission, is a genuinely versatile and modular vehicle, with its rear split gate and stylish “aircraft style picnic tables” for rear seats. It is comfortable and nimble in and about town. The Renault Koleos is designed by Renault and manufactured at the Renault Samsung Motors plant in Busan, South Korea.

Renault in Formula one
Present in Formula One since 1977, Renault has won 11 Constructors' World Titles and 10 Drivers' World Titles, plus more than 200 pole positions and 150 wins.

The current power plant, the RS27 by Renault, is a 750bhp V8 engine, in use since 2007. The engine is supplied to four partner teams - Red Bull Racing; Lotus F1 Team, Caterham F1 Team and Williams F1 Team. In 2012, this quartet scored nine wins and a total of 839 points, with Red Bull Racing securing both, the Drivers' and Constructors' championship.

In the first four races of 2013, a Renault-engined car has finished on every podium so far, with three wins and two pole positions. Two Renault-engined teams are currently first and second in the constructors' championship.

About Charles PicCharles Pic, a 23-year-old French native, made his F1 race debut in 2012 with Marussia Virgin Racing before switching to the Renault-engined Caterham F1 Team for 2013. Charles started racing at age 13 in karting, before moving into single-seaters in 2006, when he finished third in the French Formula Campus championship. He then transitioned to Formula Renault 2.0, where he finished third in Eurocup as the leading rookie. Charles then raced for two years in Formula Renault 3.5, finishing as top rookie in the championship. Charles moved into GP2 for 2010 and once again tasted victory in his maiden season. He stayed on in GP2 for a second term in 2011, earning two more wins, three pole positions, and five podiums in 2011 before making his F1 debut last year. In 2013, Charles has finished every race so far, and achieved his highest-ever F1 starting position at the Bahrain Grand Prix on 28 April.


Posted by : Dubai PR Network Editorial Team
Viewed 23729 times
PR Category : Automobile
Posted on : Monday, May 13, 2013  8:20:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
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