Panasonic Convinces Technical Image Press Association (TIPA) of
Digital Single Lens Mirrorless Camera, Ruggedised Compact Camera and SD Card Quality
Dubai, 13th May 2013 – Panasonic today announced that it has been awarded three prestigious 2013 TIPA awards, widely recognised as one of the most coveted photo and imaging accolades worldwide. The Panasonic LUMIX DMC-GH3 has been awarded ‘Best CSC Professional', Panasonic's LUMIX DMC-FT5<!--[if !supportFootnotes]--><!--[endif]--> ranked first as the ‘Best Rugged Compact Camera' and Panasonic's SDHC Gold, Silver and Blue series Memory Cards won the prize for the ‘Best Imaging Storage Media'.
Harris Soejima, Managing Director of Panasonic Consumer Marketing Europe, said, “We go to great lengths to ensure our digital cameras deliver the best photographic experiences possible. Since 2008, when we introduced the first Digital Single Lens Mirrorless to the market, the system camera market has grown with this new Micro Four Thirds system and we've had great success attracting both professionals and step-up users. Entering the compact camera market ten years ago, we are also one of the newest competitors in this market, so it's a real privilege to be recognised for the quality of our rugged compact cameras.
Furthermore we provide a wide range of high performance memory cards for all usage needs which are not only high performing but also offer secure data storage. It is great to see our efforts rewarded with such industry accolades and we're honoured to again be recognised by the respected international journalists that judge the TIPA awards.”
Panasonic's LUMIX DMC-GH3, the camera for the serious photographer looking to take their professional videography to the next level with a portable interchangeable lens camera, was named ‘Best CSC Professional', following Panasonic's LUMIX DMC-GX1 winning the ‘Best Advanced Compact System Camera' last year.
A TIPA jury spokesperson commented: “The 16MP Live MOS sensor in the Panasonic LUMIX DMC-GH3 boasts sensitivity up to ISO 12,800 with +1EV push capability. Sophisticated noise filtration and suppression and a newly designed low-pass filter provides further enhancement of low light shooting results. Utilizing Contrast AF, the camera boasts improved AF performance along with faster start-up and shorter shutter time lag. The 100% coverage, 3-inch 16:9 Live View finder has a brilliant 1744k dot; there is also an articulated OLED rear view monitor (180 degrees to the side and 270-degrees up and down.) A magnesium alloy, full die cast frame and splash-proof/dustproof seals are among the other impressive specs.
LUMIX DMC-FT5Panasonic's LUMIX DMC-FT5, the camera for the adventurous photographer demanding the ultimate tough still and video shooting, was named ‘Best Rugged Compact Camera' following in the footsteps of the LUMIX DMC-FT3 which came top of this category in 2011.
A TIPA jury spokesperson commented: “Waterproof to a depth of 13 meters (43 feet), shockproof from a height of 2 meters (6.6 feet), 100kg (220 lbs) of pressure resistance and freeze-proof to -10C (14F), the 16.1MP Panasonic FT5 is an excellent example of today's breed of outdoor and rugged compacts. Video can be recorded in Full HD (1920 x 1080, AVCHD) with audio capture utilizing Dolby Digital. The Leica DC VARIO-ELMAR lens (28-128mm equivalent) delivers high quality previews to the 3-inch LCD. Keeping with the “connectivity” trend, the camera has “one touch easy” connection to WiFi that allows for remote capture using the ‘Panasonic Image App'. This also allows for tagging images using GPS functionality.
Panasonic SDHC Gold, Silver and Blue series memory cards
Panasonic's Gold, Silver and Blue range of SDHC memory cards which enable users to capture and store important moments, won the ‘Best Imaging Storage Media'
A TIPA jury spokesperson commented: “Panasonic's Gold, Silver, and Blue range of SDHC memory cards offers users the ability to exactly match their budget and camera with their memory card usage and needs. For example, the Gold SDHC series are available up to 32GB and are Speed Class 10 rated with 90 MB/s read/ 45MB/s write speeds except the 8GB model which has a 25MB/s write speed. The Silver series SDHC cards, available up to 32GB, are Speed Class 10 with 20MB/s capability. The Blue series cards are Speed Class 4 rated with a 15MB/s read and are available up to 16GB capacity.