Brain stimulation and new relaxation area are part of charitable outreach
Dubai, United Arab Emirates, 12 May 2013 – The mental and physical health of Ajman's senior citizens are receiving a boost thanks to Majid Al Futtaim Ventures, the growth engine responsible for some of the region's most innovative concepts, through a charitable endowment of two new facilities, at the Elderly Nursing Home- Ajman - a centre founded in association with the UAE Ministry of Social Affairs.
One of the new concepts made possible through the support of Majid Al Futtaim Ventures is the ‘Brain Exercise Room' – a concept based on research around retaining mental capabilities and preventing the onset of age-related memory loss and Alzheimer's. The stimulating environment enables residents of the home and visiting seniors to engage in puzzles, word games, chess and other activities to promote healthy brain functionality.
In addition, the Elderly Nursing Home- Ajman has inaugurated a new Majid Al Futtaim Ventures-sponsored recreation area, a furnished, shaded and landscaped outdoor Jalsa, in which residents and guests can socialize and enjoy fresh air.
“Extensive research on the subject of mental health shows that the greater the number of stimulating activities such as doing puzzles, playing board or card games, having group discussions and playing music are engaged in by senior citizens, the longer the delay of signs of brain aging, including rapid memory loss and the onset of Alzheimer's and dementia,” said Laila Amin Al Zaruni, Manager of Elderly Nursing Home, Ajman.
“Our new ‘Brain Exercise Room' and recreation facilities will provide tremendous benefit to both our live-in residents and out-patients here at the Home.”
“The installation of these two fantastic facilities has been made possible with the support of our partners, in particular Majid Al Futtaim Ventures, who have shown continued commitment to this vital cause,” said H. E Mr. Naji El Hay, Undersecretary, Ministry of Social Affairs. “We look forward to working together on future projects and strengthening our partnership with Majid Al Futtaim Ventures going forward.”
Laila Amin Al Zaruni and H. E Mr. Naji El Hay were joined by Senior Officials from Majid Al Futtaim Ventures to experience the new facilities at the Home today.
“Contributing to the mental and physical health of the most senior members of the communities in which we operate is a key objective for Majid Al Futtaim Ventures as part of our core company's mission to Care Always and show respect to others, and our expanded partnership with the Nursing Home - Ajman and the UAE Ministry of Social Affairs is an ideal example of this outreach,” said Fareda Abdullah, Vice President, Human Capital & Corporate Communications, Majid Al Futtaim Ventures. “We look beyond our commercial activities to add value and innovation to the lives of our customers, their families and the wider community, and the nurturing of our senior population is part of that goal.”
The provision of new mental health and physical recreation facilities builds upon Majid Al Futtaim Ventures' earlier endowment to the Home, which included planting 41 Union Trees in support of the UAE's 41st National Day initiative in 2012.
The Elderly Nursing Home - Ajman is a facility dedicated to the well-being of the community's elderly population and provides in-patient and out-patient services such as physiotherapy, social services and psychiatric care. In addition to the Ajman facility, the organization also oversees the operations of two nursing homes in Umm Al Quwain and Fujairah.